News
News
7/27/2007
11:15 AM
Connect Directly
RSS
E-Mail
50%
50%

IBM Issues Employee Conduct Rules For Second Life

The guidelines are the latest sign that corporate America is serious about virtual reality as a place to conduct business.

IBM is cautioning employees that its personal conduct guidelines extend beyond corporate headquarters in Armonk, N.Y., and satellite offices around the world -- they also apply in virtual worlds like Second Life.

In the latest sign that corporate America is serious about virtual reality as a place to conduct business, IBM has issued a series of 11 Netiquette guidelines for workers that spend time in SL and other virtual environments where they might interact with the public.

One guideline stipulates that employees must "Protect your -- and IBM's -- good name." It tells workers to "assume that activities in virtual worlds and/or the 3-D Internet are public -- much as is participation in public chat rooms or blogs."

Another says workers need to "Protect others' privacy." The guideline notes that "it is inappropriate to disclose or use IBM's or our clients' confidential or proprietary information -- or any personal information of any other person or company... within a virtual world."

Yet another guideline says, "Be truthful and consistent." It tells employees that it's important to "build a reputation of trust" in virtual worlds.

The guidelines also remind employees that IBM's HR policies apply in virtual worlds: "If you encounter an inappropriate situation in a virtual world which you believe to be work-related, you should bring this to the attention of IBM."

An IBM spokesman said Friday that the growing use of virtual environments for business activities is what prompted the company to establish the guidelines.

"Whether it's suggesting to our people how they protect their privacy and identity in the 3-D Net, or how to protect intellectual property, ours or our customers', some kind of 'rules of the road,' even at this early milepost, makes sense," the spokesman said.

Comment  | 
Print  | 
More Insights
Comments
Newest First  |  Oldest First  |  Threaded View
roll
50%
50%
roll,
User Rank: Apprentice
2/22/2012 | 6:10:14 PM
re: IBM Issues Employee Conduct Rules For Second Life
IF YOU PUT YOUR HOME OFFICE IN VIRTUAL WORLD, THAT WILL BECOME VIRTUAL WORD OFFICE, AND NO PERMANENT PHYSICAL PLACE. BECAUSE IT IS IN THE COMPUTER. IT CAN BE ANYWHERE AS LONG AS YOU CAN ACCESS YOU COMPUTER.
CAN YOU STILL CONSIDER IT A HOME BUSINESS OFFICE?
The Business of Going Digital
The Business of Going Digital
Digital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest - July 22, 2014
Sophisticated attacks demand real-time risk management and continuous monitoring. Here's how federal agencies are meeting that challenge.
Flash Poll
Video
Slideshows
Twitter Feed
InformationWeek Radio
Archived InformationWeek Radio
A UBM Tech Radio episode on the changing economics of Flash storage used in data tiering -- sponsored by Dell.
Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.