11:58 AM

IBM Puts Podcasting To Work

The vendor has kicked off a series of podcasts designed to share its technology visions for the future with investors and customers.

Podcasting will soon start playing the blues. IBM blue, that is. The company is using the technology to share its strategic vision with investors and businesses.

The podcast series "IBM and the Future of ..." will focus on current issues and technology transformations. Users can find the conversational 15-minute, MP3 downloads on IBM's site in the investor section. "The podcasts will not be limited to IBM executives talking on these subjects," says an IBM spokesman. "We will reach outside to get details and insight into how technology and business converge."

Companies have streamed audio at Web sites for years. The advantage of a podcast is that audio information (and in the future, perhaps other media) can be downloaded to a PC, iPod, or other MP3 player, and then played at the recipient's convenience.

IBM began the first podcast on Aug. 5, and it centers on the future of driving, specifically telematics. It's working on up to nine more that will cover technologies in banking, health care, and home. IBM started using podcasts internally in January to disseminate information to employees.

Is podcasting for all businesses? Perhaps, but Forrester Research Inc. suggests starting with audio programming streamed over the Internet. Then move into MP3 so investors and customers can download programming they find valuable. Finally, add RSS technology so they can subscribe to the programming they want.

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