Google offers a wide array of services. Some are quite evolved, but some could use some work. Here are the ones that we think are the most compelling.
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If you've ever wondered what people are searching for or how about the relative popularity of various products or services, Google Search Insights lives up to its name. It may not offer a definitive view, say, of the competition between Google Android devices and Apple's iPhone, but it provides enough information to understand the general trends.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
What The Business Really Thinks Of IT: 3 Hard TruthsThey say perception is reality. If so, many in-house IT departments have reason to worry. InformationWeek's IT Perception Survey seeks to quantify how IT thinks it's doing versus how the business views IT's performance in delivering services - and, more important, powering innovation. The news isn't great.