Google offers a wide array of services. Some are quite evolved, but some could use some work. Here are the ones that we think are the most compelling.
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Google's fascinating marriage of instant messaging and e-mail remains an experiment. If Google can figure out how to market it, it could be big. But given that e-mail took decades to mature, it may be a few years still before Wave finds its stride.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.