Technology-induced productivity increases continue to chip away at jobs. Acxiom Corp., which provides products to manage customer information, eliminated 230 jobs, or 5.4% of its U.S. workforce, as part of a reorg. Company leader Charles Morgan said in a statement: "The new technologies we have been implementing over the past few years increase the speed at which we can do our work and reduce the number of people required."
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.