The rise of big data is an exciting — if in some cases scary — development for business. Together with the complementary technology forces of social, mobile, the cloud, and unified communications, big data brings countless new opportunities for learning about customers and their wants and needs. It also brings the potential for disruption, and realignment. Organizations that truly embrace big data can create new opportunities for strategic differentiation in this era of engagement. Those that don't fully engage, or that misunderstand the opportunities, can lose out.There are a number of new business models emerging in the big data world. In my
Find out who’s investing in social business by tracking who got hired, the savvy will examine role, industry, title to find interpret growth in our space.Both the submissions on this job announcement board, as well as available social media positions at corporations continue to pour in. In this continued digest of job changes, I like to salute those that continue to join the industry in roles focused on social media, see the archives, which I’ve been tracking since 2007.
Traditional models of marketing to your customers are dead. Most customers now ignore targeted marketing campaigns, avoid responding to offers, and provide minimal feedback when asked. Instead, potential customers are now interacting with each other, leveraging consumer-focused social platforms to bypass sanitized corporate messages devoid of meaning or value. The implication of this “dis-engagement” is significant - without engagement, the influence of brands will continue to decline. Even in new areas such as social media, Constellation research shows that 22% of early adopters now face social fatigue. As a result of this trend, organizations
I wish I could say I stated it boldly, chest puffed out and chin held high. Instead, I whispered it in a cowardly manner from behind the conference table as my team’s strenuous objections hurtled at me full force.“It’ll make my life miserable! How am I going to delegate to my assistant? I already have too much to do.”Once the panic cooled, we talked about why I wanted our company to return to the Dark Ages, before electronic communication. Here’s the case I made for why our business (and yours) could benefit from skipping a week of e-mail.In most companies today, internal email is half to three quarters of all traffic. Reading, processing, managing,
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