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Tom Graves (@tetradian)

Twitter Bio:: Enterprise architect, business anarchist, confusionist - new ideas for sale, only tuppence-ha'penny a box, get 'em while they're fresh!
Location:: Colchester, England
Website:: http://weblog.tetradian.com

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'Social Business' is Only Half of Enterprise 2.0

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You’ve been promised collective intelligence, but there’s more. Complexity is both the problem and -- if properly understood -- the solution.You’ve been promised collective intelligence, but there’s more. Complexity is both the problem and — if properly understood — the solution.So there are these two things going on. The first you’ve definitely heard of — it’s the great reawakening of the white-collar and consumer world as their value and participation and voice are released from the anonymity of the command and control corporate model thanks to nifty new social technologies.The second is about the exponentially increasing complexity of the

We’re Marketers, Not Soldiers: How Combative Competition Is Killing Creativity

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Why do marketers revel in military jargon? Must we really rally troops to deploy conquest ads or fire quick hits of bleeding-edge apps? Is it not ironic that we call customers “targets” and seek to engineer their empathy in “war rooms?"The hostilities are endless. And it’s not enough to win. Someone must lose. Beating the competitor takes precedence over helping the customer.These metaphors shouldn’t surprise us. Since the dawn of cultural evolution and the age of hunter-gatherers, group against group armed conflict has shaped human evolution. Some estimates indicate that the proportion of the population that died in the wars of typical tribal

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