Informationweek Influencer
Steve Worona (@SLWorona)
- Twitter Bio:
- Speaker/consultant on IT policy & law: Copyright, privacy, free speech, censorship, security, open access. Webinar producer/host. Cornell alum. Folk fan.
- Location:
- Montpelier, VT
- Website:
- http://slworona.wordpress.com/
Steve Worona's Selections From the Web
Some years ago an engineer at Google told me why Google wasn’t collecting information linked to people’s names. “We don’t want the name. The name is noise.” There was enough information in Google’s large database of search queries, location, and online behavior, he said, that you could tell a lot about somebody through indirect means.
The point was that actually finding out people’s names isn’t necessary for sending them targeted ads. It can probably lead to trouble, as Google’s own adventures in Wi-Fi snooping show. Even
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