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Susan Beebe (@susanbeebe)

Twitter Bio:: Global Social Media at Dell Inc. * PR @Dell @Direct2Dell * Passionate: social web, digital media, emerging tech & startups. These words are mine.
Location:: Austin, TX
Website:: http://susanbeebe.com

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Google I/O: Day One by the numbers

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Google I/O got off to an eventful start thanks to keynote delays, the pre-release of news on Google’s websites before it was announced on stage and an epic skydiving stunt. Here is a quick run-down of day one by the numbers:

CEOs Afraid Of Going Social Are Doing Shareholders A Massive Disservice ...

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This is a guest post written by Josh James, who founded Omniture (now a part of Adobe). He currently runs Domo, a data startup.

Big company CEOs are virtually invisible on social media sites. Theyâre not on Facebook, not on Twitter, not on Google Plus, not on Pinterestâtheyâre barely even on LinkedIn.

These findings are just crazy to me on so many levels. More than half the U.S. population has eagerly embraced sites like Facebook and more than a third are using Twitter, yet only 7.6% of Fortune 500 CEOs

Fire Drills: Social Business Crises Simulation

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Left: Altimeter’s Research found that social business maturity and crises preparedness are heavily correlated, and on average, most companies are not prepared.

Just as airlines, navel craft, and spacecraft prepare for disaster recovery and risk mitigation, today’s leading companies must do the same with social.

Altimeter has conducted research on this topic read report by Alan Webber on Guarding the Gates, and

The coming era of ‘on-demand’ marketing

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Digital marketing is about to enter more challenging territory. Building on the vast increase in consumer power brought on by the digital age, marketing is headed toward being on demand—not just always “on,” but also always relevant, responsive to the consumer’s desire for marketing that cuts through the noise with pinpoint delivery. What’s fueling on-demand marketing is the continued, symbiotic evolution of technology and consumer expectations. Already, search technologies have made product information ubiquitous; social media encourages consumers to share, compare, and rate experiences; and mobile devices add a “wherever” dimension to the

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