InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
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Informationweek Influencer

Louise Lalonde-Morin

Louise Lalonde-Morin (@Webzie)

Twitter Bio:
Making Web Easy. ~ Tweets: Apps, Business, Content Publishing, Digital Design, IT, Mobile. ~ Happiness is Sharing Your Content! :)
Location:
Ottawa, ON Canada
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http://contenta.com

From Twitter to Facebook, to Google+, to YouTube, to Foursquare and more, social media use is the hottest thing in marketing. But does it really work?

Brands and businesses are certainly making a stronger push than ever on social media, which makes sense — that’s where the people are. Figuring out just how much social media marketing returns on investments of time and money, however, is harder to do.

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