The hype around big data has crescendoed to the levels of SOA in the early 2000′s, cloud in the late 2000′s, and social in the past few years. Unfortunately the hype is creating three main pitfalls:
Despite this chaos, organizations can escape the pitfalls of big data confusion. Business leaders should focus the discussion back to business value. In the case of big data, the big question is what is the question? Start each project by asking the following:
The history in moving from data to decisions is littered with failed technologies. The failure of data warehouses to provide real-time data led to
When Dennis Crowley and Naveen Selvadurai started building their location-sharing startup, Foursquare in 2008, they chose New York City for their headquarters. Crowley’s kitchen table in the East Village served as their first workspace.
“We never even had a conversation about, ‘the only way to make it succeed is to go to California — should we pack up our stuff?’ ” he says.
Given that the pool of web developers was so much bigger in Silicon Valley, Crowley’s decision might have seemed risky. But in the past few years, a growing number of startups have seen the Big Apple
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