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InformationWeek: The Business Value of Technology
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Cookie Monster wants a snack. Sure, he could have a handful of you-know-whats, but even a Muppet has to watch his waistline. So he decides to grab something healthful. âÂÂMaybe if me jump up and down, me can shake fruit out of this tree,â the fuzzy blue monster says to his television viewers. âÂÂOkay. Help me jump!âÂÂ

Don Mattrick, chief of Microsoft's interactive entertainment business, home of the Xbox. Photo: John Keatley/Redux for Forbes

Muppets have always broken the fourth wall. But for the first time, Cookie can actually tell if kids are responding. When they do, his googly eyes shake wildly

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