Informationweek Influencer
Cheryl K. Burgess (@ckburgess)
- Twitter Bio:
- CEO & CMO @BlueFocus| Author @SocialEmployee (McGraw-Hill 2013) Wharton Contributor | Huffington/Shorty Awards | MarketingSherpa Best Social Media Blog
- Location:
- New Jersey | USA
- Website:
- http://www.bluefocusmarketing.com/blog/
Cheryl K. Burgess's Selections From the Web
Former Google executive Marissa Mayer started her new gig as Chief Executive Officer at Yahoo yesterday, a highly publicized move that Yahoo hopes will reverse its ailing fortunes. Yahoo has long been struggling with internal turmoil as it attempted – and failed – to compete with its rival: Google. Hiring Ms. Mayer, the 20th employee at Google and involved in everything from Gmail to Google Maps, seems like a smart move but it might not make much difference to the future of the company, according to research analysts studying the firm.
“In the short term, just how much cash Yahoo gets from the sale of its Asian assets — including
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