Informationweek Influencer

Greg Matthews (@chimoose)

Twitter Bio:: Healthcare. Social media. Enterprise change management. WCG, co-founder of #co_health chat, SxSW Health Advisory Board, creator of #MDigitalLife
Location:: Austin, TX
Website:: http://about.me/gdmatthews

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Physician use of Twitter: Examining the data

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It’ll be no surprise to the readers of this blog that physicians’ use of Twitter and other social media has been exploding over the last couple of years. But it may surprise you to know how hard it is to really analyze that data.Last year Dr. Katherine Chretien of the VA Medical Center in Washington, DC, published an eye-opening study in a JAMA letter. Until that point, all we really had were anecdotes and survey responses – certainly not the same as analyzing what physicians were actually doing and saying on Twitter.By leveraging a strong research team, Dr. Chretien was able to narrow a list of 523 potential author candidates to a final group

How doctors use Twitter to battle emotional fatigue

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As a member of the Integrated Media and Technology Committee of ASCO, I have tried to champion the benefits of social media, whether it be on blogs, Twitter, LinkedIn, or otherwise. As I have become more engaged in various outlets, it has become apparent that these channels offer more than an opportunity to discuss the latest research and meet or keep up with colleagues. I have learned (and benefited) from the support that can be found online.It came to mind recently when a tweet from Dr. Merry Jennifer Markham came up on my twitter feed: “If there was an oncologists’ support group, I would totally join it, especially after this week.”“I love

Can Healthcare’s Immune System Fight Off the Social Media Virus?

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In our continuing efforts to bring you many different voices in the Internet and social media marketing world we decided to ask one of the leading experts in the field of social media and healthcare, Greg Matthews of WCG, a few questions about this interesting and complicated corner of social media.

The healthcare field is in a constant struggle regarding patient privacy, HIPPA regulations and more because it is dealing with some of the most personal issues possible. If information about helath issues are made public

HealthCare SocialMedia Review #3: The Digital Doctors Edition

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Welcome to the 3rd edition of the Healthcare Social Media Review! I’ve been incredibly inspired by the wonderful work that’s been submitted on the subject of “Innovative Uses of Social Media By and For Physicians.” As you’ll see, there’s some great new work from some folks who are likely familiar to you, but I wouldn’t be surprised if there were some new voices here as well. Without further ado, let’s take a look at the best of the best:

To begin, John Mandrola‘s piece, “

Part 1: Value of social media in healthcare is already outlined – just not ...

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For whatever reason – whether it’s budget, time, buy-in or understanding – healthcare hasn’t fully embraced social media. But luckily the ePatient movement has already—perhaps unknowingly—done the grunt work and outlined the tenets of realizing social media’s value in healthcare. Patient engagement thought leaders, such as Dave deBronkart (@ePatientDave), have been indirectly driving home the values of optimal social media use for quite some time.In the following Perspectives by Fenton + TEDMED video, ePatientDave with commentary from James Merlino, Chief Experience Officer at the Cleveland Clinic, outline the “5 Es of the ePatient,” which parallel

Social Media for Patient Recruitment

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I previously posted about Patient Recruitment & EHR where I talked about some of the intricacies of patient recruitment and use of EHR for clinical study patient recruitment. While I’m certain that EHR will be a major player in the patient recruitment of the future, I saw a tweet today that made a great case for social media being the go to platform for patient recruitment today.

Facebook accounted for 70% of patients recruited for Epilepsy Contraception study; far greater reach than other ad methods

Physician Social Media: Has Advice About It Become a Crock? Yes – A Dear ...

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I am an advocate for the (intelligent and creative) use of social media in Medicine and the rest of Healthcare.Although I am a nurse and many of you only listen to other physicians (that’s cool, I get that), we nurses tend to be the most social in the industry and we are the ones who have your back – which is why it’s fitting that you receive this letter from a nurse.I mention these things because I want you to know that I am in no way a Luddite in the area of “Social Media Healthcare”.I am happy that more and more of you are starting to understand that social and other digital software can have important roles to play in connecting with others

Introducing the Health Care Social Media List

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Four years ago Ed decided to create a resource for social media advocates in hospitals. He thought it would be great if those facing skeptical administrators could begin the conversation with a list of peer institutions already using Facebook, Twitter, or YouTube.Thus was born the HSNL that Ed has hosted on his Found in Cache blog until now. List maintenance had been a manual labor of love, and yet he didn’t have to programming resources to streamline the process.When Ed decided he had accomplished his original goal and announced his plans for one final update before achiving the list, we approached him about continuing HSNL. See his thoughts

Key Opinion Leaders in Medicine and Social Media - Howard Luks, MD

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The discussion surrounding key opinion leaders, thought leaders and ‘influencers’ in medicine and healthcare deserves further attention. Those who grasp(ed) the emerging realities in healthcare policy, HIT and rapidly emerging new media trends … and lead others to show them the way are the KOLs I follow. We were not created by an industry — we understand —or try very hard to understand the emerging reality tunnels We should not be elevated to being a thought leader by a manufacturer … t0 push agendas or products because we look the part or present well on stage. We should not be elevated to this position because a marketing department head believes