InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
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Sumit Suman recently visited a site, did not sign up for anything, did not connect via social media, but got a personal email from the site the next day.I’ve learned that there is a “website intelligence” network that tracks form submissions across their customer network.  So, if a visitors fills out a form on Site A with their name and email, Site B knows their name and email too as soon as they land on the site.It all started 2 weeks ago when I got a promotional email (anonymized to avoid promotion) offering toI get B2B marketing emails all the time but what caught my eye was the inclusion of a report snapshot for 42Floors.com showing names,

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