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Everywhere you look, people are on their smartphones -- but many aren't talking. They're browsing, texting and using apps, which makes them a tempting target for marketers.
According to communication technologies agency the International Communication Union, there are now 5.9 billion users of smartphones and other mobile devices, representing 87 percent of the world's population. The ICU
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Barry Moltz – Enjoy!This is a world of talkers. Business people are constantly chatting on their cell phones, email, blogs, texting or using whatever social media tools they can find. They are telling people who they are, what they do and what they think about a situation. But, can anyone really understand them? In fact, is anyone really listening? Most importantly, are they doing it in a clear way that helps others understand how their company can help? This becomes a huge issue since the average adult attention span is 8 seconds. http://en.wikipedia.org/wiki/
Editor’s Note: College Treps is a weekly column that puts the spotlight on college and graduate school-based entrepreneurs, as they tackle the tough task of starting up and going to school. Follow their daily struggles and this column on Twitter with the hashtag #CollegeTreps.Congratulations, you’ve got a product that’s ready for testing. If you’re like me, you call up your family and friends and ask them to give it a try. Great news! They all think it’s fantastic, and they provide nothing but encouraging feedback.So, you think, “Awesome. I’m onto something big here.” Before you get too excited, take another look at what you’ve really learned.
If you manage a business or brand page on Facebook, you’ll be happy to know there's a slew of new features that can help make your job easier. Here's a rundown:
Administrative roles: You can now assign administrative roles to the people who help manage your page. There are five different roles: manager, content creator, moderator, advertiser and insights analyst. To assign roles to your Facebook page’s admins, login to your Facebook account, visit the Page you manage, click Edit Page above the Admin Panel, and click Admin Roles in the left column.
Scheduled posts: You can schedule
Ever wonder why a particular Facebook post seems to get a lot of "likes" and "shares" one day, but with the next post, there's little to no fan interest? A lot of business owners get frustrated because they don't have the answer to why something works.
Facebook has the answer -- and so should you. Facebook happens to be a powerful repository of data, yet few business owners bother to use this information, either because they don't know how to find it or they don't want to take time to analyze it.
Too many businesses approach their marketing activities in a haphazard fashion. They assume that if a certain promotional piece seems appealing to the company's leaders, it'll resonate as well with target consumers.Many companies take this unscientific approach because they figure they can't afford market research. But if you participate in any of the web's top social networks -- like Facebook, Twitter or YouTube -- you already have a wealth of consumer data ready and waiting at your fingertips.Here are a few of those data points that you'll want to pay close attention to in order to better understand your target customers:Facebook Insights
Over the course of the last few weeks I had the chance to team with Vocus (NASDAQ: VOCS), a leading provider of cloud marketing software, to analyze the results of a new survey of 400 decision makers at small- and medium-sized businesses (SMB) and their use of social media, which shows among other things, that small business and social are coming to terms.The study reinforced something that I’ve been noticing more and more, that there’s finally this acceptance that social media not only isn’t going away it’s an essential element of the marketing mix and the real challenge now is to figure out how to integrate it into the total online and offline
Building an effective online presence these days has moved beyond the realm of the occasional event and into the daily routine of the marketing department. It doesn’t matter if it’s just you, as opposed to the traditional definition of department, online marketing must become a habit that’s practiced daily.Below are what I believe are the most important online marketing tactics for any small business. Focus on these actions before trying the chase this week’s new, new thing.Your entire content strategy should be informed by a catalog of themes and topics you visit and revisit in a predictable manner. You must commit to researching a core set
Talk about mobile and tablet usage dominates computer hardware conversations and the implications are one of the hottest topics in marketing right now as well.Website visitors are now consuming content from our sites in a dizzying array of devices, formats and orientations. There was a time when browser compatibility was a designer’s primary concern. Today, designers and site owners need to be increasingly concerned with media compatibility or more to the point, the size and shape of the viewer’s screen.The use of mobile and tablet devices for browsing has crept past 10% in my stats and my guess is this is undereported as some device detection
I’ve made a bit of a career out of talking with, listening to and understanding entrepreneurs and small business owners. I’ve worked with thousands of you over the past twenty plus years or so and at some point most of the discussion I’ve had center on the idea of strategy. It’s something I’m absolutely fascinated with and it’s something I’ve been on a quest over last 18 months to understand more fully.I firmly believe that strategy, success and happiness are strangely intertwined when it comes to growing a business and I’ve deposited many of my thoughts on this subject in my new release – The Commitment Engine: Making Work Worth It shipping
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