Informationweek Influencer

Michael A. Stelzner (@Mike_Stelzner)

Twitter Bio:: Founded Social Media Examiner & Social Media Marketing podcast, authored Launch & Writing White Papers. Committed Christian and dad.
Website:: http://socialmediaexaminer.com

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5 Mobile Marketing Questions Every Business Owner Needs Answered

|8 Influencers

Everywhere you look, people are on their smartphones -- but many aren't talking. They're browsing, texting and using apps, which makes them a tempting target for marketers.

According to communication technologies agency the International Communication Union, there are now 5.9 billion users of smartphones and other mobile devices, representing 87 percent of the world's population. The ICU

80% Of Companies Use Social Media To Track Competitors [STUDY]

|3 Influencers

A new study has revealed that almost eight out of ten companies (79.2 percent) use social media sites to monitor and extract information relating to their competitors.

The survey, conducted by competitive intelligence software providers Digimind, noted that some 62.5 percent of firms use Twitter to perform this very legal yet highly beneficial corporate espionage, which was second only to LinkedIn (69.4 percent), but far ahead of Facebook (47.2 percent) and Google+ (35.2 percent).

The data showed that firms also track industry developments and consumer trends using social media tools.

While almost

3 Twitter Tools to Enhance Your Marketing | Social Media Examiner

|21 Influencers

Managing your Twitter presence along with your other online networks can be difficult if you have limited resources.Every business needs at least one management tool to manage its Twitter presence, and there are many excellent Twitter management tools to choose from.SocialBro allows you to not only manage your Twitter account, but it also provides you with useful information you can use for your social media strategy.When you start to build a community, you’ll want to make sure you follow the right people. SocialBro helps you find your target audience through a function called Discover Twitter Users.This feature works with filters and search

4 Unique Ways to Use Facebook for Your Business

|11 Influencers

Should you open your personal profile with a Facebook Subscribe button? Would a Facebook Group work well for your business?

Facebook reported that on average, brands reach about 16% of their fans in a typical week through posts. This news has many people wondering if Pages are still a worthwhile endeavor.

Find out how to choose the best marketing strategy that fits your business by answering these simple questions.

If so, I still recommend having a Facebook

26 Tips for Managing a Social Media Community

|9 Influencers

Do you wonder how to go about exercising good social etiquette and managing your social networking communities, all at the same time?

Social media community management has expanded into a growing field and there’s a lot to think about.

With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions.

A recent survey organized by InSites Consulting found

8 B2B Tips for Using Social Forums

|7 Influencers

For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.

In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for

How 4 Small Businesses are Winning on Pinterest

|9 Influencers

It's been a few months since photo-sharing site Pinterest was all the rage in social media circles. Pinterest grew from seven million unique visitors in December 2011, to a high of almost 20 million in April, according to web traffic analysis service Compete.com. While growth has leveled off, use has remained consistent.

Pinterest is starting to deliver significant results for some small businesses -- even ones that aren't necessarily visually stimulating. Sure, posting pictures that people re-pin,

9 Facebook Ad Expert Tips to Create Bigger Results with Your Facebook Ads

|4 Influencers

Most people have mixed feelings about Facebook Ads. See if you can relate to any of the three camps below:

Camp 1: You’ve tried Facebook ads in the past with dismal results, so you’re not a believer they work for entrepreneurs and small businesses.

Camp 2: You’ve never tried ads because you don’t have a big marketing budget and think Facebook ads would cost too much to get real results.

Camp 3: You’ve tried them, seen some results, but would love to supercharge your ads to get much bigger conversions.

If you’re new to my blog, my name is Amy

How to Influence People With Social Media

|6 Influencers

In this video I interview Mark Schaefer, author of the Return on Influence and The Tao of Twitter. Mark is also an MBA teacher at Rutgers University.

Mark shares how social media influence impacts businesses today. You’ll learn how businesses are using social scoring platforms to engage with their audiences, and how to improve your influence.

What do you think? Do you track your Klout scores?

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

|9 Influencers

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

Contests can also help you collect customer information, preferences and feedback. This valuable data can then be put into action to enhance your offerings and acquire more customers.

So in this post, I’ll show you different types of Pinterest contests and examples to get you inspired to craft a Pinterest contest for your business