Informationweek Influencer

Liz Strauss (@lizstrauss)

Twitter Bio:: Founder of SOBCon, social business strategist. It's only fun when it's brilliant strategy, high return, AND connects customers in a meaningful way. Google: liz
Location:: Chicago
Website:: http://www.successful-blog.com/

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Influence: 5 Ways to Check Whether Your Online Business Relevance Is Eroding

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As more tools and algorithms surface for the purpose of rating influence, across each measure and metric the hardest factor to isolate and measure is topical relevance. I may be influential to the SOBCon on the subject of strategy, small business, start ups, and entrepreneurship, because I’ve established expertise in the area of starting and growing a business. However, I wouldn’t have the same influential relevance on the topic of gourmet cooking or restaurant management.

Eight to ten years ago, the social business Internet was centered in the blogosphere. Blogs were the most common vehicle by

5 SEO Tricks to Build Your Brand

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If you missed this week's show or want to catch up on past episodes, you can find the videos on OPEN Forum.

It’s never been more critical to optimize your website for Google. Although Google’s algorithm changes from time to time, some of the basic search engine optimization (SEO) tricks are still highly effective. A study shows that 57 percent of marketers receive the biggest impact on their lead generation from SEO activities. Furthermore,

Who Are The Influencers and How DO We Find Them?

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In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” Is there some way of identifying those people who are connected to a

Chart: Who is using Twitter?

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Do you use Twitter on a daily basis? If so, you are one of eight percent of Americans who do so. That’s the latest statistic from a report out by the Pew Research Center’s Internet & American Life Project.

As you’ll see in the chart above, daily Twitter use is on the rise, from two percent in November 2010 to five percent in August 2011. What’s driving the surge?

The report doesn’t offer specifics, but does speculate that it could correlate with the increase in smartphone

5 Popular Twitter Habits That Make You Look Like a Spammer

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Twitter is an amazing networking tool, and an impressive source of traffic if used correctly. There are hundreds of ways to build your influence on Twitter, find new friends and business contacts, and contribute positively to the social world.

I’ve compiled a list here of all of the “conventional wisdom” that “social media gurus” and “marketing experts” have offered that drench your Twitter account in the stink of spam.

If I follow you, it’s not because I’m hoping you’ll send me your free eBook. The generic “Hey, thanks for following!” DM is a good idea, but it completely loses its authenticity when it’s automated.

Automation

You Finally Started Tweeting? Great! Here is the Only Tip You Need to Know

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Seeing someone join Twitter and watching them make the same mistakes so many others have made is often painful. I am referring to spamming celebrities in the hopes that they will get a response (and more followers, as a result). I am talking about misusing hashtags on every word in the tweet, in the hope to show up in people’s searches (and get more followers, as a result). And those are just two of the many things you see new Twitter users doing.

That is why I find myself sending people this guide at least once a day. It is a lot of

20 Cringe-Worthy Business Blogging Mistakes - Pushing Social

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Last week, I did a little mental housecleaning with a mega list on Blogging Ideas. Well I’m still cleaning.

This week I’m sorting through some of my business blogging pet peeves. From my experience, this list details all of the blog booby traps that businesses face. If you run a business blog, read this list to avoid things like:

I'm Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Take a look in the archives

Rev Up Your Content Marketing with Effective SEO Strategies

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With continuous Google algorithm updates, it’s quite an effort for online businesses and bloggers to keep their website content in compliance and in the top ranks in search engines. How can you create content that works for your branding and marketing, while still being search engine friendly?

That’s why we’re glad to have content marketing and SEO copywriting expert (and Sobcon alum), Brad Shorr of Straight North Marketing, join us as guest host for our July Sobcon Twitter chat on July 19. Brad will help us demystify some of the SEO ins and outs

11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

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Pardon the generalization: I don't mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business's social media responsibilities.

I am, however, trying to make a point: Just because you don't understand social media doesn't mean you should forfeit all common sense and hire your niece, nephew, or any other other recent college grad (say, your best friend's sister-in-law's kid) because "they're really good on Facebook."

If your business targets the young and hip, most definitely look to a recent grad or young social media nerd to help your business. But don't assume