In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” Is there some way of identifying those people who are connected to a
Itâs expected that Facebook will touch the one billion users mark later this year. Twitter and LinkedIn continue to grow at a phenomenal rate as well. On the other hand, experimental social networks such as Quora and Pinterest have gained acceptance as well. While thereâs no doubt that social media is gaining mainstream traction in our personal lives as well as business, thereâs no hiding the fact that several small businesses still shy away from social networks
Marissa Mayer, like many suspicious CEOs, doesn’t like remote work. To be specific, remote work done by work-at-home employees since I assume remote work done while maintaining an insane travel schedule on behalf of the corporate giant would be perfectly acceptable.It doesn’t matter what you think of her decision to force remote employees to come back to the office or leave the company. There are many opinions on whether or not it was the right decision, ranging from a decision she had to make to clean up Yahoo to it’s just an old fashioned attitude that has no place in our brave new, social media connected world.What matters is her opinion isn’
I get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”
Ninety-nine percent of the time, I enthusiastically answer these questions. I remember when I started blogging and content marketing and how worried I was about making a mistake. Answering questions is my way of saving people unnecessary frustration.
These questions are the subject of tweetchats and even have enough gravitas to carry a full 60 minute webinar.
Take a step back and you can see the hazy influence
Influence Marketing is certainly a topic of heated conversation these days, but very few brands are actually using it as a part of their integrated marketing strategy. I’ve been wondering why companies seem so quick to adopt a social media strategy, but shy away from engaging influencers.Is it because they don’t know how to start the initial conversations? Or because they are afraid they won’t be able to keep influencers interested? Perhaps it’s because they’re worried about their overall brand reputation. Additionally, it’s not at all uncommon for brands to feel uncertain and fearful of losing control of their messaging as they venture into
In my days managing car dealerships, we had a very specific regimen for securing our reputation within the community. It involved clear objectives, employee buy in, customer advocacy, rewards for loyal repeat customers and so on. The level of action we took defined our company culture. Our culture was directly reflected in our customer satisfaction scores.When I left the day-to-day operations of retail automotive, Yelp and other online ratings sites were just coming into their own. Consumers were waking up to the fact that they could share their experiences with people in a much larger arena. Today, 96% of people say an online review influences
This has been in the oven for a while and I know a lot of folks have been waiting for it, to be precise, since November when Google+ announced it was opening its API to a few selected companies, HootSuite included.
Since then, HootSuite had a cap of 200 users but yesterday, they opened it for the rest of world, that means you an me.
But Iâm not here to spread the news, Iâm here to tell you how to set up your Google+ Page on HootSuite. And we are going to do this on a very quick and easy step-by-step mini-tutorial, SocialMouths style.
Before we do that, there are two things you need to know about this, I think theyâ
Running a business today requires a survival guide. Blame it on the tough economic times and the competition that is only getting more intense, but the entrepreneur of today needs to be gutsier and more equipped. Much is expected from business owners, and business owners know this very well. They beat themselves up and end up stressed because of too much work.
But that shouldn’t be the case. You should be able to enjoy life not only outside of running your business, but also while you’re at it. Here are some things that you can do to be your most productive while remaining stress-free:
Social media community management has expanded into a growing field and there’s a lot to think about.
With more and more of your customers participating on social networking platforms, businesses need to be doing much more than posting their own updates. Companies must also be willing to answer questions.
A recent survey organized by InSites Consulting found
One sign that your blog is becoming successful is that it begins to attract attention from all sorts of spammers who want to buy back-links on your site, place promotional content through guest posts, or even pay you for favorable reviews.That is certainly not my game and the spam has gotten so bad that I don’t even read the email “pitches” any more. But I recently responded to one particularly nagging spammer and asked him to take me off his mailing list. He was an SEO gamester who was trying to get me to feature his lousy self-help infographic on my site.As a marketing professor and writer of Tao of Twitter I’m surprised that you aren’t impressed
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