Informationweek Influencer

Hoover's (@Hoovers)

Twitter Bio:: A D&B company that provides insight and actionable information about companies, industries and key decision makers. Twitter chats by Shelly Lucas (@pisarose).
Location:: Austin, TX
Website:: http://www.hoovers.com

What is This?

Hoover's's

Network

Hoover's's Selections From the Web

10 Lessons Every Entrepreneur Must Learn

|10 Influencers

If you missed this week's show or want to catch up on past episodes, you can find the videos on OPEN Forum.

Starting a small business can be psychotherapy meets MBA. It is challenging on practically every front, including having to make tough decisions and have tough interactions. Reprimanding an employee, getting very specific about money and dealing with setbacks will all be part of your existence as a small businessperson.

Looking back at my own entrepreneurial career, I know the challenges I struggled with in the early days would amount to a minor blip in my day now. I learned the hard way how to enforce my boundaries,

How to Make an Impression in 8 seconds

|11 Influencers

Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Barry Moltz – Enjoy!This is a world of talkers. Business people are constantly chatting on their cell phones, email, blogs, texting or using whatever social media tools they can find. They are telling people who they are, what they do and what they think about a situation. But, can anyone really understand them? In fact, is anyone really listening? Most importantly, are they doing it in a clear way that helps others understand how their company can help? This becomes a huge issue since the average adult attention span is 8 seconds. http://en.wikipedia.org/wiki/

7 Most Important Online Marketing Tactics for Any Small Business

|14 Influencers

Building an effective online presence these days has moved beyond the realm of the occasional event and into the daily routine of the marketing department. It doesn’t matter if it’s just you, as opposed to the traditional definition of department, online marketing must become a habit that’s practiced daily.Below are what I believe are the most important online marketing tactics for any small business. Focus on these actions before trying the chase this week’s new, new thing.Your entire content strategy should be informed by a catalog of themes and topics you visit and revisit in a predictable manner. You must commit to researching a core set

Clarity Makes the Best Strategy

|7 Influencers

I’ve made a bit of a career out of talking with, listening to and understanding entrepreneurs and small business owners. I’ve worked with thousands of you over the past twenty plus years or so and at some point most of the discussion I’ve had center on the idea of strategy. It’s something I’m absolutely fascinated with and it’s something I’ve been on a quest over last 18 months to understand more fully.I firmly believe that strategy, success and happiness are strangely intertwined when it comes to growing a business and I’ve deposited many of my thoughts on this subject in my new release – The Commitment Engine: Making Work Worth It shipping

Get InformationWeek Daily

Don't miss each day's hottest technology news, sent directly to your inbox, including occasional breaking news alerts.

Subscribe Now

Follow InformationWeek

More Live Events>>

This Week's Issue

Back Issues

Must Reads &
IT Trends

Free Print Subscription

Special Issue

Back Issues

Must Reads &
IT Trends

Current Government Issue

Back Issues

Must Reads &
IT Trends

In this issue:

The Government CIO 25: These influential and accomplished government IT leaders are finding ways to be cost efficient and still innovate.
Rethink Video Surveillance: It's not just about networked cameras anymore. New technology provides analytics, automation, facial recognition, real-time alerts and situational-awareness capabilities.
Read the Current Issue