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Donna Moritz is the founder of Socially Sorted, a social media marketing consultancy in Queensland, Australia.

Everywhere you look, people are on their smartphones -- but many aren't talking. They're browsing, texting and using apps, which makes them a tempting target for marketers.

According to communication technologies agency the International Communication Union, there are now 5.9 billion users of smartphones and other mobile devices, representing 87 percent of the world's population. The ICU

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