Informationweek Influencer
Shelly Kramer (@ShellyKramer)
- Twitter Bio:
- Marketing/brand strategist, idea generator, digital content magician, scribbler, information junkie. Luv MilkDuds+Beer. Member of Oversharers Anonymous.
- Location:
- Kansas City, MO
- Website:
- http://www.v3im.com
Shelly Kramer's Selections From the Web
“Don’t feed the trolls.” Meaning if someone posts an extremely negative and inflammatory post about you or a group that you belong to for the sole purpose of eliciting a response, the best thing to do is not respond. It’s become the mantra of the blogosphere and is a generally good life principle to not get into it with someone who for all intents and purposes just wants to start a fight.
But what about those who ‘troll’ for traffic by posting negative articles and comments about a specific group with the intent of using their reaction to drive traffic back to the original source? Is it a smart social media strategy or a slimy tactic
Pinterest is a site where you can create visual, virtual pinboards to track and plan an event or project. Over 70% of the sites’ users are women and some of the most pinned images are of food. Users say it’s incredibly addictive.
Should your business be on Pinterest? Of course it should. Should you be concerned about copyright? Well that depends.
If your site is filled with commercially sensitive visuals then you will already be taking steps to protect your copyright and your images. If you haven’t already
As you’re working hard to improve your brand visibility with the new Timeline layout, there is often a feature or two that gone under your radar. Along with some buggy issues that may interfere your daily page engagement effort! Give this post a quick check and see if you could improve your Page with minor tweaking this week.
Facebook removed the RSS subscription for Page updates after launching Timeline. Since then, users are advised to use ‘Interest Lists
![What Customers Want From Mobile Websites [Case Study]](http://www.v3im.com/wp-content/uploads/2012/09/TileShop1.png)
Want to know what consumers want from mobile websites? Yesterday my husband and I went shopping for tile for our kitchen and our experience is a perfect case study.I skipped the first result–it’s an ad, and I always skip it. Do you? I digress. I went automatically to the second selection, The Tile Shop | Store Locator, which is obviously a chain and a brand I recognized. Only problem, when I clicked on that link it took me to a broken page on their website. Here’s what I saw.I went back to The Google and went to the next link, which was The Tile & Stone Warehouse. I groaned when I saw that they didn’t have a mobile website, and complained when
Itâs expected that Facebook will touch the one billion users mark later this year. Twitter and LinkedIn continue to grow at a phenomenal rate as well. On the other hand, experimental social networks such as Quora and Pinterest have gained acceptance as well. While thereâs no doubt that social media is gaining mainstream traction in our personal lives as well as business, thereâs no hiding the fact that several small businesses still shy away from social networks
Marissa Mayer, like many suspicious CEOs, doesn’t like remote work. To be specific, remote work done by work-at-home employees since I assume remote work done while maintaining an insane travel schedule on behalf of the corporate giant would be perfectly acceptable.It doesn’t matter what you think of her decision to force remote employees to come back to the office or leave the company. There are many opinions on whether or not it was the right decision, ranging from a decision she had to make to clean up Yahoo to it’s just an old fashioned attitude that has no place in our brave new, social media connected world.What matters is her opinion isn’
Influence Marketing is certainly a topic of heated conversation these days, but very few brands are actually using it as a part of their integrated marketing strategy. I’ve been wondering why companies seem so quick to adopt a social media strategy, but shy away from engaging influencers.Is it because they don’t know how to start the initial conversations? Or because they are afraid they won’t be able to keep influencers interested? Perhaps it’s because they’re worried about their overall brand reputation. Additionally, it’s not at all uncommon for brands to feel uncertain and fearful of losing control of their messaging as they venture into
Making the transition from solopreneur to running a small business is the most difficult stage of growth you will go through as an entrepreneur. Not only do you as the entrepreneur need to learn how to delegate, but your business needs to be set up to handle the introduction of many more moving parts.The reason most solopreneur businesses fail to grow beyond a company of one is that their structures aren’t easily scalable. The potential for failure is high. More people equals more overhead. More moving parts means more potential for customer service errors. More costs and complexity means more potential for cash flow shortfalls.How to
But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.
In other words, a number, no matter how high it is, is worthless to a business unless it leads to more sales and customers, period.
So that’s what this article is about. And frankly, I expect many of you will want to disagree with my following thoughts, to which I happily invite you to call me an idiot and make your thoughts known in the comments section below.
Ahh yes, Alexa, our favorite traffic indicator and a metric
In my days managing car dealerships, we had a very specific regimen for securing our reputation within the community. It involved clear objectives, employee buy in, customer advocacy, rewards for loyal repeat customers and so on. The level of action we took defined our company culture. Our culture was directly reflected in our customer satisfaction scores.When I left the day-to-day operations of retail automotive, Yelp and other online ratings sites were just coming into their own. Consumers were waking up to the fact that they could share their experiences with people in a much larger arena. Today, 96% of people say an online review influences
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