Informationweek Influencer

Susan Oakes (@m4bmarketing)

Twitter Bio:: Specialising in marketing reviews and strategy recommendations.
Location:: Australia
Website:: http://www.m4bmarketing.com

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No BYOD Policy? How To Reduce Security Fears And Embrace Productivity

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Online strategist with a background in software engineering. I work with start-ups and small businesses to promote their products and manage their brands. Currently I'm working with Creately, a cloud software to draw diagrams. I manage my own blog network and do freelance consulting on digital marketing. I love to travel during my free time. http://rumblinglankan.com/ For the ones who are not familiar with the term, BYOD stands for “bring your own devices”. Both the employee and the company can benefit from a properly enforced BYOD policy. Some studies have shown that it increases

Personal Branding – 7 Mistakes That Hurt

|6 Influencers

You have been working hard on your personal branding of late, and stumble across the many trials and tribulations associated with defining âmy brand.âÂ For example, do you use your company name or your own name for your twitter account? Do you work on building up your own name or a business brand name? Which has more longevity? Are they mutually exclusive?Oh the questions, the conversations with your friends, colleagues, marketers, and yourself. Where does one start? How does it pan out? How can we define personal branding that will work for us?Speaking with entrepreneurs, business owners and clients recently, the biggest challenge they face