Informationweek Influencer
Lee Odden (@leeodden)
- Twitter Bio:
- Author: http://t.co/NrKCYjro CEO @TopRank Online Marketing w/ insights on strategic Content Marketing, Social Media PR & SEO. Proud dad, world traveler, foodie.
- Location:
- Minneapolis, MN
- Website:
- http://www.toprankblog.com
Lee Odden's Selections From the Web
Perhaps it’s the Baader-Meinhof Phenomenon, but it feels like use of the term “social business” has skyrocketed in recent months.
As someone who co-founded a company around the topic of social business (and spends his days consulting, speaking, and writing about it, too), the idea of social business is obviously a topic that I feel very close to. (Check out this podcast interview
I get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”
Ninety-nine percent of the time, I enthusiastically answer these questions. I remember when I started blogging and content marketing and how worried I was about making a mistake. Answering questions is my way of saving people unnecessary frustration.
These questions are the subject of tweetchats and even have enough gravitas to carry a full 60 minute webinar.
Take a step back and you can see the hazy influence
Whether you’re a small business, a one-man brand, or you’re the social media manager for a large agency, your first goal in social media is the same – influencer identification. You need to identify the people in social media who are important to your business. This includes the folks who have already been talking about your brand on social channels, as well as the users and outlets you want to be talking about the brand.It’s not always flashy, but I like to use an old fashioned Google search when I’m in the early stages of influencer identification. It’s an effective way to find those initial “linkerati” aka the people in your industry who have
Ever wonder why a particular Facebook post seems to get a lot of "likes" and "shares" one day, but with the next post, there's little to no fan interest? A lot of business owners get frustrated because they don't have the answer to why something works.
Facebook has the answer -- and so should you. Facebook happens to be a powerful repository of data, yet few business owners bother to use this information, either because they don't know how to find it or they don't want to take time to analyze it.
Those four words likely conjure up the thought of a seemingly endless road trip of days past. Luckily for you, I’m not going to be talking about road travels in today’s post. No. I have a very different thought in mind, and that is the notion of ongoing optimization.When I speak with friends and family about our work here at TopRank, I’m often asked the question ‘when is a site optimized?’ It’s a fair question, especially considering what typically precedes it is my soap box speech on the importance of optimizing content with the customer’s wants and needs in mind. So what do I say? My answer is always the same: it’s ongoing process. Now, that’
It's been a few months since photo-sharing site Pinterest was all the rage in social media circles. Pinterest grew from seven million unique visitors in December 2011, to a high of almost 20 million in April, according to web traffic analysis service Compete.com. While growth has leveled off, use has remained consistent.
Pinterest is starting to deliver significant results for some small businesses -- even ones that aren't necessarily visually stimulating. Sure, posting pictures that people re-pin,
Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness.
The purpose of these breakdown posts is to serve as an industry reference on the topic of Social media workflows, process, and triage. Â The assumption
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