Informationweek Influencer

Susan Cooper (@BuzzEdition)

Twitter Bio:: Hi I'm Susan from NC, Social Media Enthusiast & Strategist. I create social media campaigns to help build awareness. ♥ Music, Movies & More!
Location:: North Carolina
Website:: http://buzzedition.com

What is This?

Susan Cooper's

Network

Susan Cooper's Selections From the Web

11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

|15 Influencers

Pardon the generalization: I don't mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business's social media responsibilities.

I am, however, trying to make a point: Just because you don't understand social media doesn't mean you should forfeit all common sense and hire your niece, nephew, or any other other recent college grad (say, your best friend's sister-in-law's kid) because "they're really good on Facebook."

If your business targets the young and hip, most definitely look to a recent grad or young social media nerd to help your business. But don't assume

Get InformationWeek Daily

Don't miss each day's hottest technology news, sent directly to your inbox, including occasional breaking news alerts.

Subscribe Now

Follow InformationWeek

More Live Events>>

This Week's Issue

Back Issues

Must Reads &
IT Trends

Current Healthcare Issue

Back Issues

Must Reads &
IT Trends

In this issue:

Healthcare CIO 20: Innovation is tough amid today's regulatory checklists. These leaders are getting it done.
Lessons Learned: Boston area CIO John Halamka reflects on the marathon bombing
And much more!
Read the Current Issue

Current Education Issue

Back Issues

Must Reads &
IT Trends

In this issue:

Hacking Higher Ed: The cybersecurity challenge on college campuses lies as much with the students as with malicious outsiders.
When Education Gets Too Virtual: Students can use technology to undermine the integrity of education.
And much more!
Read the Current Issue