Informationweek Influencer
Laura Click (@lauraclick)
- Twitter Bio:
- Founder & CEO of Blue Kite Marketing. I love helping people & businesses reach new heights. Dog lover. Proud Mizzou Alum. Avid Runner. What's your story?
- Location:
- Nashville, TN
- Website:
- http://www.flybluekite.com/blog
Laura Click's Selections From the Web
I get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”
Ninety-nine percent of the time, I enthusiastically answer these questions. I remember when I started blogging and content marketing and how worried I was about making a mistake. Answering questions is my way of saving people unnecessary frustration.
These questions are the subject of tweetchats and even have enough gravitas to carry a full 60 minute webinar.
Take a step back and you can see the hazy influence
But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.
In other words, a number, no matter how high it is, is worthless to a business unless it leads to more sales and customers, period.
So that’s what this article is about. And frankly, I expect many of you will want to disagree with my following thoughts, to which I happily invite you to call me an idiot and make your thoughts known in the comments section below.
Ahh yes, Alexa, our favorite traffic indicator and a metric
Last week, I did a little mental housecleaning with a mega list on Blogging Ideas. Well I’m still cleaning.
This week I’m sorting through some of my business blogging pet peeves. From my experience, this list details all of the blog booby traps that businesses face. If you run a business blog, read this list to avoid things like:
I'm Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Take a look in the archives
Upcoming Events
Live Events
- Get practical information on how to develop your organization's mobile commerce application - Mobile Commerce World - Mobile Commerce World
- Learn how to enage customers through mobility - Mobile Commerce World - Mobile Commerce World
- Learn how to best integrate mobile commerce with your current systems -- Mobile Commerce World - Mobile Commerce World
- The E2 Social Business Leaders - E2 Conference Boston - E2 Conference Boston
- Evaluating Emerging Technologies for the Enterprise - E2 Conference Boston
This Week's Issue
Free Print Subscription
SubscribeSpecial Issue
Current Government Issue
- The Government CIO 25: These influential and accomplished government IT leaders are finding ways to be cost efficient and still innovate.
- Rethink Video Surveillance: It's not just about networked cameras anymore. New technology provides analytics, automation, facial recognition, real-time alerts and situational-awareness capabilities.
- Read the Current Issue
Featured Whitepapers
Featured Reports
