I get asked a lot of questions about blogging and social media. These questions range from the profound; “Does social media really matter?” to the absurd “How many words should I use in every blog post sentence?”
Ninety-nine percent of the time, I enthusiastically answer these questions. I remember when I started blogging and content marketing and how worried I was about making a mistake. Answering questions is my way of saving people unnecessary frustration.
These questions are the subject of tweetchats and even have enough gravitas to carry a full 60 minute webinar.
Take a step back and you can see the hazy influence
But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.
In other words, a number, no matter how high it is, is worthless to a business unless it leads to more sales and customers, period.
So that’s what this article is about. And frankly, I expect many of you will want to disagree with my following thoughts, to which I happily invite you to call me an idiot and make your thoughts known in the comments section below.
Ahh yes, Alexa, our favorite traffic indicator and a metric
This week I’m sorting through some of my business blogging pet peeves. From my experience, this list details all of the blog booby traps that businesses face. If you run a business blog, read this list to avoid things like:
I'm Stanford and I want to help you stoke your passion, spread your message, and help your blog get noticed and promoted. Take a look in the archives
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