Informationweek Influencer
Alex Greenwood (@a_greenwood)
- Twitter Bio:
- CMO for hire, blogger, speaker & award-winning author of John PIlate Mystery Series. Principal at AGPR & Caroline Street Press. Accomplished belly laugher.
- Location:
- Kansas City
- Website:
- http://www.alexgpr.com/alexblog/
Alex Greenwood's Selections From the Web
As you’re working hard to improve your brand visibility with the new Timeline layout, there is often a feature or two that gone under your radar. Along with some buggy issues that may interfere your daily page engagement effort! Give this post a quick check and see if you could improve your Page with minor tweaking this week.
Facebook removed the RSS subscription for Page updates after launching Timeline. Since then, users are advised to use ‘Interest Lists
Marissa Mayer, like many suspicious CEOs, doesn’t like remote work. To be specific, remote work done by work-at-home employees since I assume remote work done while maintaining an insane travel schedule on behalf of the corporate giant would be perfectly acceptable.It doesn’t matter what you think of her decision to force remote employees to come back to the office or leave the company. There are many opinions on whether or not it was the right decision, ranging from a decision she had to make to clean up Yahoo to it’s just an old fashioned attitude that has no place in our brave new, social media connected world.What matters is her opinion isn’
Making the transition from solopreneur to running a small business is the most difficult stage of growth you will go through as an entrepreneur. Not only do you as the entrepreneur need to learn how to delegate, but your business needs to be set up to handle the introduction of many more moving parts.The reason most solopreneur businesses fail to grow beyond a company of one is that their structures aren’t easily scalable. The potential for failure is high. More people equals more overhead. More moving parts means more potential for customer service errors. More costs and complexity means more potential for cash flow shortfalls.How to
Managing your Twitter presence along with your other online networks can be difficult if you have limited resources.Every business needs at least one management tool to manage its Twitter presence, and there are many excellent Twitter management tools to choose from.SocialBro allows you to not only manage your Twitter account, but it also provides you with useful information you can use for your social media strategy.When you start to build a community, you’ll want to make sure you follow the right people. SocialBro helps you find your target audience through a function called Discover Twitter Users.This feature works with filters and search
When the idea of content marketing started being thrown around, traditional marketers handled it like it they were playing a game of hot potato. They passed it off as quickly as they received it. How is this going to work? Write some content, plunk up it up on your website and ta-da? Who thinks that will ever work…Companies that have embraced content marketing have been awarded a strong, loud voice. It’s allowed them to reach directly into the hearts of their consumers, long before the buying process begins. I’ve had some clients see more than a 300% growth in website traffic in less than 3 months, which has allowed them to share their stories
This has been in the oven for a while and I know a lot of folks have been waiting for it, to be precise, since November when Google+ announced it was opening its API to a few selected companies, HootSuite included.
Since then, HootSuite had a cap of 200 users but yesterday, they opened it for the rest of world, that means you an me.
But Iâm not here to spread the news, Iâm here to tell you how to set up your Google+ Page on HootSuite. And we are going to do this on a very quick and easy step-by-step mini-tutorial, SocialMouths style.
Before we do that, there are two things you need to know about this, I think theyâ
For me, the emergence of blogs was my burning bush. I didn’t understand it at first, but I’ve come to see that salvation (commonly known as content marketing) is within reach. If only we’re willing to believe.
All joking aside, using a smart keyword strategy (hint: there’s research involved) and the right social media channels (for your business), you can refocus your marketing dollars into a content marketing strategy that’s both sustainable and cost effective.
Combine keywords with a strong on-site blogging platform and social media engagement and you’ve got it. Simple right? Wrong, it’s simple but not easy.
Understanding
Social Media can be a real asset to marketing your brand but you can also miss some fantastic opportunities to capitalize on the full potential of social media marketing by making some common blunders. John Lusher shared the 11 Things NOT To Do on Social Media. This post will cover solutions to some common mistakes people overlook when planning the steps to their social marketing strategy.
These are just a few ideas that can help improve your social media experience. Do you see other mistakes being
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