Informationweek Influencer

Kristi Hines (@kikolani)

Twitter Bio:: Freelance writer, ghostwriter, and blogger for Power 150 blogs including Social Media Examiner, Search Engine Journal, and KISSmetrics. http://kristihines.com
Location:: Cedar City, UT
Website:: http://kikolani.com/

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6 Content Marketing Tips For Google+

|6 Influencers

With 170 million users and growing, Google+ has certainly proven that it’s worth the SMB time investment and a content marketing strategy to go with it. But that doesn’t mean small business owners have taken to it like fish to water. It’s been a rough transition for some. Or at least I know it was a rough transition for me! I haven’t always felt as comfortable on Google+ as I have on other social networks. It’s always felt a little awkward, a little cold, a little bit like an empty room.

The 10-Step Content Marketing Checklist

|11 Influencers

Everyone knows that content marketing is the “new” marketing approach that all the cool kids are supposed to be doing.

Coca-Cola is doing it, Ikea is doing it, Copyblogger has been talking about it for six years now, so it’s a no-brainer, right?

If I was going to boil it down to its absolutely simplest form, I’d say that content marketing is communicating with potential customers in a way that:

So today, I’m offering a checklist to make sure you’re building your content marketing on the right

9 Practical Tips to Improve Your Facebook Page Performance

|10 Influencers

As you’re working hard to improve your brand visibility with the new Timeline layout, there is often a feature or two that gone under your radar. Along with some buggy issues that may interfere your daily page engagement effort! Give this post a quick check and see if you could improve your Page with minor tweaking this week.

Facebook removed the RSS subscription for Page updates after launching Timeline. Since then, users are advised to use ‘Interest Lists

The 10 Most Misleading Social Media Metrics in the World

|5 Influencers

But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.

In other words, a number, no matter how high it is, is worthless to a business unless it leads to more sales and customers, period.

So that’s what this article is about. And frankly, I expect many of you will want to disagree with my following thoughts, to which I happily invite you to call me an idiot and make your thoughts known in the comments section below.

Ahh yes, Alexa, our favorite traffic indicator and a metric

How to Avoid 7 Productivity Land Mines in Content Marketing

|4 Influencers

There’s no way around it: Content marketing takes a lot of elbow grease and time, but the rewards are great. And, as we’ve shown in this week’s series on productivity, there are plenty of ways to streamline your efforts and make them work more smoothly. Here are some of the most common issues content marketers face, with solutions for each.

If you write with any frequency, I’m sure you have wondered, “What should I write about next?” In fact, as indicated by the

How Educating Your Audience Pays Off

|3 Influencers

For many years, these media attracted new customers and sold products, but we can all agree they’ve been exhausted. How often do you really open that piece of mail directed at “Current Resident”? If the answer is never, welcome to 2012: an era of creativity, attraction, engagement, and sharing. A new era of content marketing.The average US Internet user spends 32 hours per month online, with 42 percent of that time spent on social networking sites and reading content. This equates to an eighth of a person’s time in a month (that includes sleeping, working, etc.) spent reading and sharing content online. With that in mind, the question should

8 B2B Tips for Using Social Forums

|7 Influencers

For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.

In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for

9 Facebook Ad Expert Tips to Create Bigger Results with Your Facebook Ads

|4 Influencers

Most people have mixed feelings about Facebook Ads. See if you can relate to any of the three camps below:

Camp 1: You’ve tried Facebook ads in the past with dismal results, so you’re not a believer they work for entrepreneurs and small businesses.

Camp 2: You’ve never tried ads because you don’t have a big marketing budget and think Facebook ads would cost too much to get real results.

Camp 3: You’ve tried them, seen some results, but would love to supercharge your ads to get much bigger conversions.

If you’re new to my blog, my name is Amy

9 Businesses Using Pinterest Contests to Drive Traffic and Exposure

|9 Influencers

Running contests on Pinterest is a great way to expose your brand to a large audience, attract new followers and engage with your existing follower base.

Contests can also help you collect customer information, preferences and feedback. This valuable data can then be put into action to enhance your offerings and acquire more customers.

So in this post, I’ll show you different types of Pinterest contests and examples to get you inspired to craft a Pinterest contest for your business