Informationweek Influencer
Mari Smith (@MariSmith)
- Twitter Bio:
- Top Social Media Expert | Premier Facebook Marketing Expert | Globe-trotting Speaker | Author | 'Mari like Ferrari' | Scottish-Canadian | http://t.co/aSBtMcB2
- Location:
- San Diego, California
- Website:
- http://www.marismith.com
Mari Smith's Selections From the Web
Everywhere you look, people are on their smartphones -- but many aren't talking. They're browsing, texting and using apps, which makes them a tempting target for marketers.
According to communication technologies agency the International Communication Union, there are now 5.9 billion users of smartphones and other mobile devices, representing 87 percent of the world's population. The ICU
But there is a big problem with all these social media numbers that are soooo important to the success of your business—many don’t mean squat.
In other words, a number, no matter how high it is, is worthless to a business unless it leads to more sales and customers, period.
So that’s what this article is about. And frankly, I expect many of you will want to disagree with my following thoughts, to which I happily invite you to call me an idiot and make your thoughts known in the comments section below.
Ahh yes, Alexa, our favorite traffic indicator and a metric
Hyperakt’s Josh Smith takes us through the process of transforming data into a visually compelling graphic.
Information can be useful--and even beautiful--but only when it’s presented well. In an age of information overload, any guidance through the clutter comes as a welcome relief. That’s one reason for the recent popularity of information graphics. Infographics are visual designs that help to explain complicated data in a simple way (mental-health emergencies at Burning Man, anyone?). But how are they created? What can we learn from the designer’s process? And what does an infographic designer know about storks delivering babies?
Yahoo confirmed on Thursday that its user-generated contributor network Yahoo! Voices was the subject of a massive data breach, with more than 400,000 usernames and passwords stolen from its servers.
But it wasn’t just Yahoo! email addresses that have been infiltrated: Gmail, MSN, Hotmail, Comcast and AOL accounts have also been hacked. (Yahoo! Voices allows you to sign in with non-Yahoo! email addresses.)
Thanks to Sucuri Malware Labs, you can now check to see if your email account via Yahoo! Voices — not
For business-to-business companies in particular, LinkedIn Groups, Quora and HighTable are just three examples of forums where marketers can demonstrate their knowledge.
In this article I’ll cover how B2B marketers can best approach these sites and provide eight recommendations for
A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools.It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all."A newly released study by Vocus and Duct Tape Marketing now finds that for 77% of small and medium-size businesses (or SMBs), social media accounts for 25% or more of total marketing efforts.That change may explain another data point: A May 2012 study by Constant Contact found that social media is the No. 1 marketing activity that small businesses
Most people have mixed feelings about Facebook Ads. See if you can relate to any of the three camps below:
Camp 1: You’ve tried Facebook ads in the past with dismal results, so you’re not a believer they work for entrepreneurs and small businesses.
Camp 2: You’ve never tried ads because you don’t have a big marketing budget and think Facebook ads would cost too much to get real results.
Camp 3: You’ve tried them, seen some results, but would love to supercharge your ads to get much bigger conversions.
If you’re new to my blog, my name is Amy
Left: Altimeter Research found that most companies lack a formalized process –and even out of the advanced, only 76% had a process in place, read the full report on Social Readiness.
The purpose of these breakdown posts is to serve as an industry reference on the topic of Social media workflows, process, and triage. Â The assumption
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