InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
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Read Susan Sobbott's recap of OPEN's series on women entrepreneurs shaping the future of business, and join the conversation on Twitter.Although there’s a cautious sense of optimism these days, Americans still have their minds on their money, according to three recent polls, which found that financial issues are still the number-one worry keeping both consumers and small-business owners awake at night.1. Develop new payment options. Help customers make the most of their limited budgets by offering them a wider range of ways to pay. This might include monthly payments; ongoing subscription payments; installment payments; discounts for early payment,

Attend the 3rd Annual Small Business Technology Tour. Coming To A City New You - San Francisco, Chicago, Boston, Phoenix, Atlanta, Miami, Dallas, Washington DCThe business environment is changing with consumer-owned devices in the workplace now being used to perform every day tasks.  IT departments and managers are tasked with ensuring these devices (tablets, smartphones, laptops) are secure and compliant – a trend known as consumerization of IT. To help businesses of all sizes embrace this new business trend, our very own Ramon Ray, editor of Smallbiztechnology.com, will be hosting a tweet chat to discuss common myths associated with it.On September

You know the importance of a business tablet as your company becomes more mobile, but the question persists: Which tablet will give you the best performance for your investment? A recent survey of information workers gives an answer you might not expect.Out of 9,766 information workers surveyed worldwide in Forrester Research’s annual Mobile Workforce Adoption Trends, 32% said they would prefer a Microsoft Surface Pro tablet while 26% said they would prefer an iPad. Just 12% showed interest in an Android tablet.Launched Feb. 9, Microsoft’s Surface Pro has met with lack luster response, but several aspects of the new mobile tablet might explain

“These days, it is very important to find ways to retain our customers. I...” “A great article. Right now I'm working on content marketing and social...” “I find this article very interesting and useful. It is very important to...” “I think it is a win win game here but as for me, I will prefer to start a...” “You’ve done a great job, Enstine. I liked all the tips given by these...” Niall Devitt advises

“Hello, Thanks for reading and thanks for commenting. Part three of this...” “Everyone hate spam comments and so do I! :) Thank you for sharing!...” “Very informative post. As for me, I have devoted my time working online...” “I must admit that I hadn't even heard of most of the tools you mentioned...” Denise Fay is an international marketing and copywriting professional, speaker and entrepreneur. Every business owner has the tools to grow a successful

Save the date!  In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing.   I am thrilled to partner again with Stephanie Chandler on this event.

We’re going to cover some of your favorite topics – from email marketing, to local listings, to online reviews, to optimizing your website, to social media, and more.

A big shout out goes to our sponsor, Yahoo! Small Business, for making it possible.  This Twitter chat came about almost by accident.  I recently had a chance to preview an intriguing new Marketing Dashboard from Yahoo!   Stephanie and I were on the

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