Pardon the generalization: I don't mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business's social media responsibilities.
I am, however, trying to make a point: Just because you don't understand social media doesn't mean you should forfeit all common sense and hire your niece, nephew, or any other other recent college grad (say, your best friend's sister-in-law's kid) because "they're really good on Facebook."
If your business targets the young and hip, most definitely look to a recent grad or young social media nerd to help your business. But don't assume
- BYOD into the Cloud: The Next Phase of Enterprise Mobility -
- Big Data: Architecting Systems at Speed - E2 Conference Boston
- Get practical information on how to develop your organization's mobile commerce application - Mobile Commerce World - Mobile Commerce World
- Mobile Connect - E2 Conference Boston - E2 Conference Boston
- How to Choose a SaaS Vendor - E2 Conference Boston
This Week's Issue
Free Print SubscriptionSubscribe
Current Government Issue
- The Government CIO 25: These influential and accomplished government IT leaders are finding ways to be cost efficient and still innovate.
- Rethink Video Surveillance: It's not just about networked cameras anymore. New technology provides analytics, automation, facial recognition, real-time alerts and situational-awareness capabilities.
- Read the Current Issue
- Strategy: Heading Off Advanced Social Engineering Attacks
- Strategy: Developing a Strategy for Enterprise Application Security
- Informed CIO: SDN and Server Virtualization on a Collision Course
- Strategy: One-Click Disaster Recovery
- Strategy: Smartphone Smackdown: Galaxy Note II vs. Lumia 920 vs. iPhone 5