InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
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Informationweek Influencer

Anita Campbell

Anita Campbell (@smallbiztrends)

Twitter Bio:
Tweets from the Small Business Trends community and its CEO, Anita Campbell. Also CEO of @BizSugar. A Forbes Top Influential Woman for Entrepreneurs.
Location:
Cleveland, Ohio
Website:
http://smallbiztrends.com

Anita Campbell's
Network
Susan Cooper YouTern BizFilings Sameer Patel Nancy F Clark Dawn Pigoni Business Network Heidi_Caswell Aymee Zubizarreta Leyl Master Black Rich McKinney Scott Allen Barbara Rozgonyi Gene Marks Toby Bloomberg Lara Galloway John Lichtenberger Shelly Turner Khaled ElAhmad LegalZoom Anita Campbell Deborah Weinstein ShirleyGeorgeFrazier Lauren Vargas Robert Rogers Mike Sansone Joel Libava Sarah Chris Garrett Joel Maeda Dr. Alan Glazier Business Blueprint Jim Kukral Contemporary VA Christopher Wishnie Susan Oakes Shelly Kramer Jo Dodds Jeff Brathwaite Janet Thaeler Lisa Barone Jason Evanish Cheryl K. Burgess Ali R. Rodriguez Denise Wakeman SBMCOE IWKeditors Henry Stradford Pamela Slim Gautam Ghosh Mario Midas CRN Buzz VerticalResponse Ivana Taylor Amanda Stillwagon Bssential Solutions Staci Wood Ramon Ray Amy Cosper Sid Probstein OPEN Forum Lisa Petrilli John Sternal Tinu Abayomi-Paul Dion Hinchcliffe Eric Andersen Bob Burg TweetSmarter SmallBizBee Phil Gerbyshak Harish Kotadia Ph.D. Ruhani Rabin Greg Meyer Allyson Kapin Ann Handley Brian Lenhart Laura Levitan Cheryl Isaac Melanie Mackie Mark Ginnebaugh Cathy Larkin PR Hollis Thomases TXWriter Dolly Bhasin Amy D. Howell Jonathan Fields Heather Venture Cap Debbie Weil Melinda Emerson UBM Tech Electronics Steve Cadley Janice Lederman Amy Porterfield Jim Connolly Courtney Colwell CorpNet.com Melanie Strick Daniel Decker Ross Kimbarovsky Alexandra Levit colleen debaise Small Business Trend Jeff Dachis Rodney Brooks Warren Whitlock Jason Murphy TJ McCue Liz King Tom Snyder Shashi Bellamkonda True Small Business remarkablogger The Small BizNest

Anita Campbell's Selections From the Web

“Don’t feed the trolls.” Meaning if someone posts an extremely negative and inflammatory post about you or a group that you belong to for the sole purpose of eliciting a response, the best thing to do is not respond. It’s become the mantra of the blogosphere and is a generally good life principle to not get into it with someone who for all intents and purposes just wants to start a fight.

But what about those who ‘troll’ for traffic by posting negative articles and comments about a specific group with the intent of using their reaction to drive traffic back to the original source? Is it a smart social media strategy or a slimy tactic

“Yes, by commenting you put yourself out there and make people notice you...” “Yes, building a loyal audience is what you should be focusing on for the...” “Great post about dofollow and nofollow links! True, both are good if will...” “True, content really is the heart of the digital marketing! This is great...” Elaine is a Training & Development Specialist who works with SMEs, Multinationals, Government Departments and Educational Institutions. Her

See how easy it is to design marketing materials to enter into the Brother Creative Center contest. Our first Google Hangout shows how. “I have fought using google plus for so long, but it does integrate into my...” “Great read! I know as a millennial... social media is my go-to...” “Hi Paul, you may not join as many groups as you see. You can get on board...” “Hi Ti, Good to hear from you today and thanks for the comment. It's good...”

“Like the thought of collaboration. It's always handy to join up with a...” “I certainly don't use Google+ enough although I've had enough prompts to....” “I agree the headline is what catches the attention in the first place. I...” “What you wrote is so true.It is nice and comfortable to work home but...” Teepu hails from the Philippines and is an engineering student. He is also business-minded and is an owner of HTimprintz, a tshirt printing business

As you’re working hard to improve your brand visibility with the new Timeline layout, there is often a feature or two that gone under your radar. Along with some buggy issues that may interfere your daily page engagement effort! Give this post a quick check and see if you could improve your Page with minor tweaking this week.

Facebook removed the RSS subscription for Page updates after launching Timeline. Since then, users are advised to use ‘Interest Lists

See how easy it is to design marketing materials to enter into the Brother Creative Center contest. Our first Google Hangout shows how. “Great SEO tools! Everyone need tool like this! Thank you for sharing!...” “Great piece, Andy. There's nothing I hate more than boring content; which...” “With the Panda algo in full swing ...SEO backlink tools are in demand...” “Content will drive engagement and interactivity ...Content is king...” Heather is

If you missed this week's show or want to catch up on past episodes, you can find the videos on OPEN Forum.

Starting a small business can be psychotherapy meets MBA. It is challenging on practically every front, including having to make tough decisions and have tough interactions. Reprimanding an employee, getting very specific about money and dealing with setbacks will all be part of your existence as a small businessperson.

Looking back at my own entrepreneurial career, I know the challenges I struggled with in the early days would amount to a minor blip in my day now. I learned the hard way how to enforce my boundaries,

Want to know what consumers want from mobile websites? Yesterday my husband and I went shopping for tile for our kitchen and our experience is a perfect case study.I skipped the first result–it’s an ad, and I always skip it. Do you? I digress. I went automatically to the second selection, The Tile Shop | Store Locator, which is obviously a chain and a brand I recognized. Only problem, when I clicked on that link it took me to a broken page on their website. Here’s what I saw.I went back to The Google and went to the next link, which was The Tile & Stone Warehouse. I groaned when I saw that they didn’t have a mobile website, and complained when

If you’re a small business owner who prides themselves on keeping up with all the local search blogs, you may now be overwhelmed with all the news regarding Google+ Local pages and the effect it will have on how you market your business online. If you’re not big on reading blogs, than you may not even know that your business’ online landscape totally changed last week and you could be left out in the cold.

Either way, fear not! Just keep reading to understand all the essentials regarding the new Google+ Local pages; we’ll break it down together.

In case you missed it, last week Google announced a new way to

Marissa Mayer, like many suspicious CEOs, doesn’t like remote work. To be specific, remote work done by work-at-home employees since I assume remote work done while maintaining an insane travel schedule on behalf of the corporate giant would be perfectly acceptable.It doesn’t matter what you think of her decision to force remote employees to come back to the office or leave the company. There are many opinions on whether or not it was the right decision, ranging from a decision she had to make to clean up Yahoo to it’s just an old fashioned attitude that has no place in our brave new, social media connected world.What matters is her opinion isn’

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