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Hollis Thomases (@hollisthomases)

Twitter Bio:: Long-time CEO/Biz Owner. Digital Strategist. Mktr, book author; http://Inc.com & ClickZ columnist. Healthy skeptic. Kinda snarky. I prefer conversatin'.
Location:: Greater Baltimore region
Website:: http://www.webadvantage.net/about-us/hollis-thomases

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Who Is Using Social Media Now?

|3 Influencers

A new study shows a sharp increase in the number of small firms on social media--and highlights pain points and favorite tools.It was only about a year ago that a Hiscox study found only 12% of small business owners "described social media promotion as a must and nearly 50% weren't using social media at all."A newly released study by Vocus and Duct Tape Marketing now finds that for 77% of small and medium-size businesses (or SMBs), social media accounts for 25% or more of total marketing efforts.That change may explain another data point: A May 2012 study by Constant Contact found that social media is the No. 1 marketing activity that small businesses

11 Reasons a 23-Year-Old Shouldn't Run Your Social Media

|15 Influencers

Pardon the generalization: I don't mean to attack 23-year-olds specifically. Nor do I believe there are no young people capable of managing a business's social media responsibilities.

I am, however, trying to make a point: Just because you don't understand social media doesn't mean you should forfeit all common sense and hire your niece, nephew, or any other other recent college grad (say, your best friend's sister-in-law's kid) because "they're really good on Facebook."

If your business targets the young and hip, most definitely look to a recent grad or young social media nerd to help your business. But don't assume

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