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Gautam Ghosh (@GautamGhosh)

Twitter Bio:: How social technology is changing Work, People, Careers and Organizations. Interested in: Talent Management, Learning, Online Communities
Location:: Mumbai, India
Website:: http://www.gautamblogs.com

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Big Data Is The Future Of Marketing

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Yet, with each major event the market finds itself doing some soul searching. Doubts about either valuation or value creation hound every conversation, and despite the attention lavished upon social media by hundreds of millions of consumers and businesses alike there remains a debate: are we engaged in mass delusion or mass enlightenment?

We are in the middle of one of the most dramatic shifts in the history of the communications landscape. Cheap processing power, ubiquitous network access, mobile computing, and the democratization of the tools of self-expression have given almost everyone the ability to