Donna Moritz is the founder of Socially Sorted, a social media marketing consultancy in Queensland, Australia.
Everywhere you look, people are on their smartphones -- but many aren't talking. They're browsing, texting and using apps, which makes them a tempting target for marketers.
According to communication technologies agency the International Communication Union, there are now 5.9 billion users of smartphones and other mobile devices, representing 87 percent of the world's population. The ICU
With Instagram being acquired by Facebook for a whopping billion dollars, the sky seems to be the limit for startups in 2012. So which rising business could be the next big thing?
Here are five companies -- all enjoying ample media and investor attention -- that are on the verge of startup success.
With 26 million registered users, and more than 500,000 new ones being added daily, Viddy is hardly struggling for attention. That's why this Los Angeles-based startup seems prime for an acquisition.
The Viddy iPhone app allows
Editor’s Note: College Treps is a weekly column that puts the spotlight on college and graduate school-based entrepreneurs, as they tackle the tough task of starting up and going to school. Follow their daily struggles and this column on Twitter with the hashtag #CollegeTreps.Congratulations, you’ve got a product that’s ready for testing. If you’re like me, you call up your family and friends and ask them to give it a try. Great news! They all think it’s fantastic, and they provide nothing but encouraging feedback.So, you think, “Awesome. I’m onto something big here.” Before you get too excited, take another look at what you’ve really learned.
If you manage a business or brand page on Facebook, you’ll be happy to know there's a slew of new features that can help make your job easier. Here's a rundown:
Administrative roles: You can now assign administrative roles to the people who help manage your page. There are five different roles: manager, content creator, moderator, advertiser and insights analyst. To assign roles to your Facebook page’s admins, login to your Facebook account, visit the Page you manage, click Edit Page above the Admin Panel, and click Admin Roles in the left column.
Scheduled posts: You can schedule
“Business school is general,” says Anna Urman, director of the Small Business Development Center at the Community Business Partnership, a resource center for entrepreneurs in Springfield, Va. “Often people go to understand how to manage a large enterprise, which is an entirely different undertaking than starting a micro-business from the ground-up.”
For those skills, programs such as Stanford’s D.School and the eclectic curriculum at College of the Atlantic in Bar Harbor, Maine are
Chris Mara spent nearly half his life being part of other people's dreams. As a sound engineer in Nashville, Tenn.'s world-renowned recording scene for more than 14 years, he worked in various studios recording hits for name-brand music acts.
In early 2008, Mara's gut told him he should make a go of it on his own--he needed his own facility. But how in blue tarnation was he going to stand out in a landscape where recording studios were already as pervasive as barbecue spots?
"I didn't even know what a niche was," Mara admits. "I was trying to do my thing and stay in my lane." What he did know was
Ever wonder why a particular Facebook post seems to get a lot of "likes" and "shares" one day, but with the next post, there's little to no fan interest? A lot of business owners get frustrated because they don't have the answer to why something works.
Facebook has the answer -- and so should you. Facebook happens to be a powerful repository of data, yet few business owners bother to use this information, either because they don't know how to find it or they don't want to take time to analyze it.
Too many businesses approach their marketing activities in a haphazard fashion. They assume that if a certain promotional piece seems appealing to the company's leaders, it'll resonate as well with target consumers.Many companies take this unscientific approach because they figure they can't afford market research. But if you participate in any of the web's top social networks -- like Facebook, Twitter or YouTube -- you already have a wealth of consumer data ready and waiting at your fingertips.Here are a few of those data points that you'll want to pay close attention to in order to better understand your target customers:Facebook Insights
It's been a few months since photo-sharing site Pinterest was all the rage in social media circles. Pinterest grew from seven million unique visitors in December 2011, to a high of almost 20 million in April, according to web traffic analysis service Compete.com. While growth has leveled off, use has remained consistent.
Pinterest is starting to deliver significant results for some small businesses -- even ones that aren't necessarily visually stimulating. Sure, posting pictures that people re-pin,
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