InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
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Earlier this year — after a Copyblogger article I wrote took off — a major publisher approached me and asked if I wanted to write a book on Pinterest marketing.


I felt comfortable taking on the challenge because I had a set of skills — what I call my Tools of Super Content Creators — that I could use to crank out a good manuscript in an insanely short amount of time.

So I took on the project, worked like crazy for the entire month of March, and completed a 35,000-word manuscript in just six weeks. That manuscript became my new book,

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