Informationweek Influencer
Cheryl K. Burgess (@ckburgess)
- Twitter Bio:
- CEO & CMO @BlueFocus Marketing, social branding consultancy | Winner MarketingSherpa Best Social Media Marketing Blog | Huffington/Wharton/Shorty Awards Winner
- Location:
- New Jersey | USA
- Website:
- http://www.bluefocusmarketing.com/blog/
Cheryl K. Burgess's Selections From the Web
In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” Is there some way of identifying those people who are connected to a
Pinterest is a site where you can create visual, virtual pinboards to track and plan an event or project. Over 70% of the sites’ users are women and some of the most pinned images are of food. Users say it’s incredibly addictive.
Should your business be on Pinterest? Of course it should. Should you be concerned about copyright? Well that depends.
If your site is filled with commercially sensitive visuals then you will already be taking steps to protect your copyright and your images. If you haven’t already
![What Customers Want From Mobile Websites [Case Study]](http://www.v3im.com/wp-content/uploads/2012/09/TileShop1.png)
Want to know what consumers want from mobile websites? Yesterday my husband and I went shopping for tile for our kitchen and our experience is a perfect case study.I skipped the first result–it’s an ad, and I always skip it. Do you? I digress. I went automatically to the second selection, The Tile Shop | Store Locator, which is obviously a chain and a brand I recognized. Only problem, when I clicked on that link it took me to a broken page on their website. Here’s what I saw.I went back to The Google and went to the next link, which was The Tile & Stone Warehouse. I groaned when I saw that they didn’t have a mobile website, and complained when
Itâs expected that Facebook will touch the one billion users mark later this year. Twitter and LinkedIn continue to grow at a phenomenal rate as well. On the other hand, experimental social networks such as Quora and Pinterest have gained acceptance as well. While thereâs no doubt that social media is gaining mainstream traction in our personal lives as well as business, thereâs no hiding the fact that several small businesses still shy away from social networks
In my days managing car dealerships, we had a very specific regimen for securing our reputation within the community. It involved clear objectives, employee buy in, customer advocacy, rewards for loyal repeat customers and so on. The level of action we took defined our company culture. Our culture was directly reflected in our customer satisfaction scores.When I left the day-to-day operations of retail automotive, Yelp and other online ratings sites were just coming into their own. Consumers were waking up to the fact that they could share their experiences with people in a much larger arena. Today, 96% of people say an online review influences
September 11, 2012 0 Comments I couldn’t fall asleep last night so I trolled the Intertubes checking out old videos of Steve Jobs, which somehow led me to this Mark Zuckerberg video.I sat through the entire 15 minutes of Mark’s video, and I’m pleased to say that Mark has taught me two very cool things. In fact, these two things are so huge, and so important, that I stated writing an email to Dan at 12:41AM.Unfortunately for Dan, this is not unusual. Poor guy is always waking up to several long emails from me…what can I say, my creative flow works the late shift.
“Some Companies are more believable than others. Likeability is the real secret to being more trusted, getting more customers, making more money – and perhaps even changing lives.” ~Rohit Bhargava, author of “Likeonomics”
When we’re making decisions to purchase, no matter how great or small, it’s in our nature to discover and investigate every fact we can. We crave trust and we search for resources that can give us the facts we want. But facts by themselves don’t have trust built in. We turn to our network, those around us to help us know what is truly believable.
Smart Social Media, Communications, and Content Marketing Insights for Lead Generation And Customer Retention
Several studies of passwords show that the majority of users have simple keyboard combinations like 12345 or qwerty, a first name, swear words, or use the word “password”. Do you think that hackers know this? Yup! You can see 20 of the most common passwords.
It is difficult to remember long or complex passwords, but not making a strong password can have devastating and very pubic
Former Google executive Marissa Mayer started her new gig as Chief Executive Officer at Yahoo yesterday, a highly publicized move that Yahoo hopes will reverse its ailing fortunes. Yahoo has long been struggling with internal turmoil as it attempted – and failed – to compete with its rival: Google. Hiring Ms. Mayer, the 20th employee at Google and involved in everything from Gmail to Google Maps, seems like a smart move but it might not make much difference to the future of the company, according to research analysts studying the firm.
“In the short term, just how much cash Yahoo gets from the sale of its Asian assets — including
Often times I get emails from subscribers asking me what other blogging ideas are there besides Fitness, Marketing and Celebrity Gossip.
Believe it or not, there are literally thousands of things you can write about, but that doesn’t mean all those ideas are pure gold. Some topics will be more popular than others, and the competition in those markets will vary as well.
Below is a list of 59 blog topics you can choose to start a blog about. They’re broken down into the three (3) mega-niches. Health & Fitness. Money & Business. Dating & Relationships.
The ideas that don’
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