With 170 million users and growing, Google+ has certainly proven that it’s worth the SMB time investment and a content marketing strategy to go with it. But that doesn’t mean small business owners have taken to it like fish to water. It’s been a rough transition for some. Or at least I know it was a rough transition for me! I haven’t always felt as comfortable on Google+ as I have on other social networks. It’s always felt a little awkward, a little cold, a little bit like an empty room.
“Don’t feed the trolls.” Meaning if someone posts an extremely negative and inflammatory post about you or a group that you belong to for the sole purpose of eliciting a response, the best thing to do is not respond. It’s become the mantra of the blogosphere and is a generally good life principle to not get into it with someone who for all intents and purposes just wants to start a fight.
But what about those who ‘troll’ for traffic by posting negative articles and comments about a specific group with the intent of using their reaction to drive traffic back to the original source? Is it a smart social media strategy or a slimy tactic
As you’re working hard to improve your brand visibility with the new Timeline layout, there is often a feature or two that gone under your radar. Along with some buggy issues that may interfere your daily page engagement effort! Give this post a quick check and see if you could improve your Page with minor tweaking this week.
Facebook removed the RSS subscription for Page updates after launching Timeline. Since then, users are advised to use ‘Interest Lists
Want to know what consumers want from mobile websites? Yesterday my husband and I went shopping for tile for our kitchen and our experience is a perfect case study.I skipped the first result–it’s an ad, and I always skip it. Do you? I digress. I went automatically to the second selection, The Tile Shop | Store Locator, which is obviously a chain and a brand I recognized. Only problem, when I clicked on that link it took me to a broken page on their website. Here’s what I saw.I went back to The Google and went to the next link, which was The Tile & Stone Warehouse. I groaned when I saw that they didn’t have a mobile website, and complained when
Marissa Mayer, like many suspicious CEOs, doesn’t like remote work. To be specific, remote work done by work-at-home employees since I assume remote work done while maintaining an insane travel schedule on behalf of the corporate giant would be perfectly acceptable.It doesn’t matter what you think of her decision to force remote employees to come back to the office or leave the company. There are many opinions on whether or not it was the right decision, ranging from a decision she had to make to clean up Yahoo to it’s just an old fashioned attitude that has no place in our brave new, social media connected world.What matters is her opinion isn’
Managing your Twitter presence along with your other online networks can be difficult if you have limited resources.Every business needs at least one management tool to manage its Twitter presence, and there are many excellent Twitter management tools to choose from.SocialBro allows you to not only manage your Twitter account, but it also provides you with useful information you can use for your social media strategy.When you start to build a community, you’ll want to make sure you follow the right people. SocialBro helps you find your target audience through a function called Discover Twitter Users.This feature works with filters and search
Chris Mara spent nearly half his life being part of other people's dreams. As a sound engineer in Nashville, Tenn.'s world-renowned recording scene for more than 14 years, he worked in various studios recording hits for name-brand music acts.
In early 2008, Mara's gut told him he should make a go of it on his own--he needed his own facility. But how in blue tarnation was he going to stand out in a landscape where recording studios were already as pervasive as barbecue spots?
"I didn't even know what a niche was," Mara admits. "I was trying to do my thing and stay in my lane." What he did know was
Save the date! In honor of Small Business Week, we’re holding a Twitter chat on May 23 at 3:00 pm Eastern time, on the topic of online marketing. I am thrilled to partner again with Stephanie Chandler on this event.
We’re going to cover some of your favorite topics – from email marketing, to local listings, to online reviews, to optimizing your website, to social media, and more.
A big shout out goes to our sponsor, Yahoo! Small Business, for making it possible. This Twitter chat came about almost by accident. I recently had a chance to preview an intriguing new Marketing Dashboard from Yahoo! Stephanie and I were on the
Kidworth, a company that aims to help young entrepreneurs start their own businesses, is re-launching its site as Kidworth 2.0, with a new, ambitious goal to help over one million kids and teens launch startups.
Kidworth allows children and teens to launch a new company in just three minutes or less. Young entrepreneurs can offer products or services, manage payments, and even promote their new business all with the help of Kidworth’s easy-to-use platform. Kidworth 2.0 also offers an online marketplace where kids can set up a storefront and sell used goods or even handmade items.
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