Informationweek Influencer

Lisa Petrilli (@LisaPetrilli)

Twitter Bio:: CEO C-Level Strategies, CEO Connection Chief Relnsh'p Officer, Passion: Visionary Leadership! Author The Introvert's Guide to Success in Biz & Leadership
Location:: Chicago Area
Website:: http://www.lisapetrilli.com/

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Who Are The Influencers and How DO We Find Them?

|8 Influencers

In my last blog, “Clout vs. Klout – Or the Real Meaning of Social Influence,” I pulled together information which concluded that the most visible people are not necessarily correlated with influence, and word-of-mouth recognition can only be harnessed by targeting large numbers of ordinary influencers. That naturally raises the question, “Who are these influencers and how DO we find them?” Is there some way of identifying those people who are connected to a

Why Brands Are So Afraid Of Influence Marketing

|10 Influencers

Influence Marketing is certainly a topic of heated conversation these days, but very few brands are actually using it as a part of their integrated marketing strategy. I’ve been wondering why companies seem so quick to adopt a social media strategy, but shy away from engaging influencers.Is it because they don’t know how to start the initial conversations? Or because they are afraid they won’t be able to keep influencers interested? Perhaps it’s because they’re worried about their overall brand reputation. Additionally, it’s not at all uncommon for brands to feel uncertain and fearful of losing control of their messaging as they venture into

A Study on Brand Loyalty: What We Can Learn From Trader Joe’s

|3 Influencers

Four years ago, my husband and I moved from a big city in northern California to a tiny town in central Arizona. I went through a tough adjustment period. I missed my family, friends, and my familiar routine. But more than anything, I missed Trader Joe’s.

My husband, who only goes to the grocery store under the threat of starvation, was completely baffled by my excitement at the prospect of a new place to buy food. As I tried to rationalize my unfettered glee, I started thinking about the “4 P’s of Marketing” and why, even after a four-year drought, I’m still loyal

Believability Crisis: 3 Ways to Maintain Credibility With Your Customer

|7 Influencers

“Some Companies are more believable than others. Likeability is the real secret to being more trusted, getting more customers, making more money – and perhaps even changing lives.” ~Rohit Bhargava, author of “Likeonomics”

When we’re making decisions to purchase, no matter how great or small, it’s in our nature to discover and investigate every fact we can. We crave trust and we search for resources that can give us the facts we want. But facts by themselves don’t have trust built in. We turn to our network, those around us to help us know what is truly believable.

I was listening to

59 Blog Topics To Write About

|5 Influencers

Often times I get emails from subscribers asking me what other blogging ideas are there besides Fitness, Marketing and Celebrity Gossip.

Believe it or not, there are literally thousands of things you can write about, but that doesn’t mean all those ideas are pure gold. Some topics will be more popular than others, and the competition in those markets will vary as well.

Below is a list of 59 blog topics you can choose to start a blog about. They’re broken down into the three (3) mega-niches. Health & Fitness. Money & Business. Dating & Relationships.

The ideas that don’

7 Self-Belief Barriers: Don’t Let Them Cripple Your Business’s Growth

|3 Influencers

Last week I attended a local women’s business network.

They were having their annual conference and had asked me to present a workshop on how their members could boost their credibility, visibility and hireability online – something that many of them had been struggling with.

Listening to the general conversation during the networking breaks andother presentations, it became clear that many of the 40-odd women had feelings of inadequacy and self-doubt when it came to their businesses.

It was heartbreaking to hear so many women (with