Informationweek Influencer
Mike Saunders (@marketinghuddle)
- Twitter Bio:
- Online Adjunct Marketing Professor. I Help Small Business Owners w/ Social Media Methodology. Read My Book to Find Out How! www.ThePrismSalvation.com
- Location:
- Denver, Colorado
- Website:
- http://marketinghuddle.com
Mike Saunders's Selections From the Web
Thursday is guest post day here at Duct Tape Marketing and today’s guest is from Barry Moltz – Enjoy!This is a world of talkers. Business people are constantly chatting on their cell phones, email, blogs, texting or using whatever social media tools they can find. They are telling people who they are, what they do and what they think about a situation. But, can anyone really understand them? In fact, is anyone really listening? Most importantly, are they doing it in a clear way that helps others understand how their company can help? This becomes a huge issue since the average adult attention span is 8 seconds. http://en.wikipedia.org/wiki/
With 28 million small businesses in the U.S., it’s hard to be a member of planet earth and not have a personal connection to small business. Small businesses play a critical role in the economy, making them a hot topic of discussion.Small businesses come in many shapes and sizes. If you’re a solopreneur, you have different needs and challenges than a business with 10 employees. And you have widely different needs and challenges from a 100 person company.What I’ve discovered in working with thousands of small businesses for the last decade is that there are seven stages of small business success. It’s important to remember you can have success
Many of us find ourselves with a bit of a problem. We have plenty of followers on our Twitter accounts, and yet we are getting next to no retweets, mentions or overall benefits from those followers.Because of that, many people think that the whole Twitter marketing thing is all hype. After all, they seem to be doing everything right but they have nothing to show for it except for a lot of wasted time, and more aggravation than it was worth.Of course, interaction is not easy to build. Many people give up earlier than achieving it. One of the first steps to take: Learn more about your followers.For those who are experiencing the same problem as
Running a small business can be confusing and the path forward is often unclear. Many small business owners are hanging on the brink of being just successful enough to not go out of business. In otherwords, many are just getting by.If that’s the case, should you keep the business open in hopes of future success or just close up shop? And on the flip side, what if your business is doing well and profiting? What is that moment of truth that tells you, as a small business owner, that your company is a success in your industry? Below are 20 signs that you’ve got something beyond mere survival.Going on vacation and earning money at the same time
If you’re not using social media marketing to improve your trade show success, then you’re missing out on big opportunities. Follow these four social media trade show marketing tips to boost interest, create buzz and keep people interested in your business ideas.Social media makes it easier for you to connect with others. Easier, however, doesn’t mean “effortless.” You need to put effort into forming connections to build a hive of interconnected colleagues.Use these sites to branch out to other people and organizations in your industry. Don’t feel bashful about sending a friend request. They want to connect with you for the same reasons you want
The title of this post might be one of the most important questions that entrepreneurs never ask – or at least fail to consider the answer to frequently enough.
Truly understanding the answer to this question may define the difference between a feeling of success or failure in business – regardless of how well a business seems to do outwardly.
I’ve written an entire book on this notion called The Commitment Engine – Making Work
Over the course of the last few weeks I had the chance to team with Vocus (NASDAQ: VOCS), a leading provider of cloud marketing software, to analyze the results of a new survey of 400 decision makers at small- and medium-sized businesses (SMB) and their use of social media, which shows among other things, that small business and social are coming to terms.The study reinforced something that I’ve been noticing more and more, that there’s finally this acceptance that social media not only isn’t going away it’s an essential element of the marketing mix and the real challenge now is to figure out how to integrate it into the total online and offline
Building an effective online presence these days has moved beyond the realm of the occasional event and into the daily routine of the marketing department. It doesn’t matter if it’s just you, as opposed to the traditional definition of department, online marketing must become a habit that’s practiced daily.Below are what I believe are the most important online marketing tactics for any small business. Focus on these actions before trying the chase this week’s new, new thing.Your entire content strategy should be informed by a catalog of themes and topics you visit and revisit in a predictable manner. You must commit to researching a core set
Talk about mobile and tablet usage dominates computer hardware conversations and the implications are one of the hottest topics in marketing right now as well.Website visitors are now consuming content from our sites in a dizzying array of devices, formats and orientations. There was a time when browser compatibility was a designer’s primary concern. Today, designers and site owners need to be increasingly concerned with media compatibility or more to the point, the size and shape of the viewer’s screen.The use of mobile and tablet devices for browsing has crept past 10% in my stats and my guess is this is undereported as some device detection
I’ve made a bit of a career out of talking with, listening to and understanding entrepreneurs and small business owners. I’ve worked with thousands of you over the past twenty plus years or so and at some point most of the discussion I’ve had center on the idea of strategy. It’s something I’m absolutely fascinated with and it’s something I’ve been on a quest over last 18 months to understand more fully.I firmly believe that strategy, success and happiness are strangely intertwined when it comes to growing a business and I’ve deposited many of my thoughts on this subject in my new release – The Commitment Engine: Making Work Worth It shipping
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