InformationWeek: The Business Value of Technology

InformationWeek: The Business Value of Technology
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Gina Minks

Gina Minks (@gminks)

Twitter Bio:
GIT d+ LSAHU++++ P+ L++ E--- W+++ t-- b++ e+++ h--- obviously geek. storage + unix,education nerd. #IWorkForDell #dataprotection
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Austin, TX
Website:
http://ginaminks.com/wordpress/

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Justin Warren IBM Storage souders Marc Farley Scott D. Lowe skenniston Steve Kaplan Liem Nguyen Lance Boley Nexsan Technologies uǝǝpɐʎnɓ sıuǝp Ed Aractingi Elisabeth Stahl Brian J. Greenberg Todd Cadley xnoɹǝʃ uɐıɹq Ron Singler Iron Mountain Chuck Hollis Anthony Vandewerdt Tech Field Day Scott Shadley Martin Glassborow Kent Langley Frank Denneman Kris Cornwall Gina Minks EMC_InfrastructMgmt ESG NetApp Aaron Delp Rich Miller Nicos Vekiarides Calvin Zito CRN Buzz Stephen Herrod Satinder Sharma Paul Miller Matt Simmons Keith Norbie Mike Laverick Fred Nix William Vambenepe Dion Hinchcliffe Dave Kinsman Mark Twomey Emulex Corporation Mike Fratto Jolene Bonina J Metz Nicholas Weaver Backup Exec Simon Seagrave EMC Corporation Matt Vogt Chris_Mellor Scott Hanson Brian Gracely Roger Luethy Lauren Whitehouse R Ray Wang Symantec Christina Weil ronaldoy gregorydwhite Sergey Katalichenka David Rasmussen Chris Wolf Bhava Communications Robin Harris Architecting IT Blog Mike Fishman Duncan Epping Vaughn Stewart Fabio Rapposelli markbowker Wikibon Neighbors&Associates

Gina Minks's Selections From the Web

Of course, a single project does mean a company has completely changed their culture. Razor is primarily focused on automating server hardware, but EMC is primarily a storage company. No roadmap was publicly announced at EMC World 2012 for Razor, although there was quite a bit of public discussion about moving storage platforms to x86 Intel platforms, and some hints about consolidating compute and storage in a hybrid enclosure. So maybe Razor will eventually be adopted by EMC, or maybe it will require the community to drive new adoption models.

When thinking about the value of the data a company collects vs. the traditional value of the product it may produce, collecting and analyzing broad categories of customer + product data is becoming equally — if not more — valuable than the product itself.

And, if the data is becoming so valuable, then analyzing and mining it ought to provide incremental revenue streams beyond the traditional product-based business model. But consider going one step further: If treated right, access to enough quality

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