Of course, a single project does mean a company has completely changed their culture. Razor is primarily focused on automating server hardware, but EMC is primarily a storage company. No roadmap was publicly announced at EMC World 2012 for Razor, although there was quite a bit of public discussion about moving storage platforms to x86 Intel platforms, and some hints about consolidating compute and storage in a hybrid enclosure. So maybe Razor will eventually be adopted by EMC, or maybe it will require the community to drive new adoption models.
When thinking about the value of the data a company collects vs. the traditional value of the product it may produce, collecting and analyzing broad categories of customer + product data is becoming equally — if not more — valuable than the product itself.
And, if the data is becoming so valuable, then analyzing and mining it ought to provide incremental revenue streams beyond the traditional product-based business model. But consider going one step further: If treated right, access to enough quality
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