SEATTLE (Reuters) - The young interns, some of the nation's best and brightest in technology, business and design, had plenty of enthusiastic words to describe their summer employer.
Fun. Cool. Special. A giant start-up. Revolutionizing the world. Facebook, perhaps? Or Twitter? Or Google?
Try Microsoft Corp: the company once derided as the "death star" of the technology business and lately thought of not so much as dangerous, but merely irrelevant, bureaucratic and dull.
"Microsoft feels cool again," said 22-year-old Gbenga Badipe, an electrical engineering student at Rice University,
Bill Gates would be the first to point out all the cases where Microsoft’s competitors made a key mistake that let Microsoft succeed.Â Office is perhaps the most notable example, where competitors’ reluctance to support Microsoft Windows took Word and Excel from second-tier status to leadership as customers shifted from DOS to Windows.Â Xbox 360 triumphed over the PS/3 because Sony created a platform that was both late to the market and too hard to develop for.Â Borland started a price war that Microsoft was better positioned to endure.Â Etc.Â That is why Microsoft historically keeps the pressure up even when its cause looks hopeless.
- Get practical information on how to develop your organization's mobile commerce application - Mobile Commerce World - Mobile Commerce World
- Delve into technologies and business issues around mobile payments and wallets - Mobile Commerce World - Mobile Commerce World
- Learn how to best integrate mobile commerce with your current systems -- Mobile Commerce World - Mobile Commerce World
- The E2 Social Business Leaders - E2 Conference Boston - E2 Conference Boston
- Evaluating Emerging Technologies for the Enterprise - E2 Conference Boston
This Week's Issue
Free Print SubscriptionSubscribe
Current Government Issue
- The Government CIO 25: These influential and accomplished government IT leaders are finding ways to be cost efficient and still innovate.
- Rethink Video Surveillance: It's not just about networked cameras anymore. New technology provides analytics, automation, facial recognition, real-time alerts and situational-awareness capabilities.
- Read the Current Issue