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9/9/2010
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InformationWeek 500: 20 Great Ideas To Steal

These InformationWeek 500 innovators are trying unique approaches to solve business problems. Could your company use a few extra bright ideas?
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Progressive has developed an e-commerce system that lets a competing car insurer send customers to Progressive for motorcycle, boat and RV insurance, but keeps Progressive from trying to sell those customers car insurance.

Using a service-oriented architecture, Progressive integrated its apps with those of other insurers. It writes rules so the site recognizes when customers are referred from an auto rival site, and suppresses information about Progressive's auto products.

The system also lets Progressive carry other insurers' products, so it can sell partners' homeowners insurance, for example.

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