These InformationWeek 500 innovators are trying
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18 of 20
Progressive has developed an e-commerce system that lets a competing car insurer send customers to Progressive for motorcycle, boat and RV insurance, but keeps Progressive from trying to sell those customers car insurance.
Using a service-oriented architecture, Progressive integrated its apps with those of other insurers. It writes rules so the site recognizes when customers are referred from an auto rival site, and suppresses information about Progressive's auto products.
The system also lets Progressive carry other insurers' products, so it can sell partners' homeowners insurance, for example.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.