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Progressive has developed an e-commerce system that lets a competing car insurer send customers to Progressive for motorcycle, boat and RV insurance, but keeps Progressive from trying to sell those customers car insurance.
Using a service-oriented architecture, Progressive integrated its apps with those of other insurers. It writes rules so the site recognizes when customers are referred from an auto rival site, and suppresses information about Progressive's auto products.
The system also lets Progressive carry other insurers' products, so it can sell partners' homeowners insurance, for example.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.