These InformationWeek 500 innovators are trying
unique approaches to solve business problems. Could
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19 of 20
CenterPoint Properties, an industrial real estate developer, was wrestling with out-of-control growth of unstructured data. Critical information was locked up in people's in-boxes, hurting overall productivity.
When content management systems didn't solve the problem, CenterPoint looked closer and discovered that employees preferred Outlook folders for storage because of the proximity to e-mail. It was easier to drag and drop a message to a folder.
Instead of fighting e-mail's popularity, CenterPoint leveraged it by creating Cubby, an Outlook add-in that exposes everything that a user works with, including objects in ERP, CRM, and custom systems, as a folder structure. Cubby filters the objects so users only see what they're working on. They drag whatever they want to save to the appropriate "in-box" folder, and Cubby takes over.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.