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9/9/2010
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InformationWeek 500: 20 Great Ideas To Steal

These InformationWeek 500 innovators are trying unique approaches to solve business problems. Could your company use a few extra bright ideas?
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CenterPoint Properties, an industrial real estate developer, was wrestling with out-of-control growth of unstructured data. Critical information was locked up in people's in-boxes, hurting overall productivity.

When content management systems didn't solve the problem, CenterPoint looked closer and discovered that employees preferred Outlook folders for storage because of the proximity to e-mail. It was easier to drag and drop a message to a folder.

Instead of fighting e-mail's popularity, CenterPoint leveraged it by creating Cubby, an Outlook add-in that exposes everything that a user works with, including objects in ERP, CRM, and custom systems, as a folder structure. Cubby filters the objects so users only see what they're working on. They drag whatever they want to save to the appropriate "in-box" folder, and Cubby takes over.

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