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FedEx SenseAware combines a GPS sensor with a Web-based collaboration platform to let customers shipping sensitive, high-value goods know not just where their packages are, but what conditions they've endured.
Customers put the SenseAware device in a FedEx package, and it provides near real-time data on the vital statistics of the contents, including location, temperature, and when it was opened or exposed to light.
Customers can get alerts when any of those conditions change, and share data on their shipments with supply chain partners. FedEx has done limited release of SenseAware to life science customers, such as biotechnology, pharmaceuticals and healthcare companies.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.