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Del Monte had two problems: It didn't have a consistent demand forecasting process across the company, and its sales team had a lot of information about customers but wasn't synthesizing it well.
First the company created a single demand planning process using i2 Technologies' Demand Manager. This improved forecasting efficiency and accuracy, and took five days out of the sales and operations planning cycle.
Then it worked with One Network Enterprises to create a software-as-a-service-based system that combines daily point-of-sale and forecast data to directly drive replenishment processes and prevent its products from going out of stock on store shelves.
The results have been dramatic: Replenishment planning that used to take days and reams of paper is now done several times a day. And more important, in-stock levels are running at above 98% to 99% during key promotional periods.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.