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To enable its employees to collaborate more effectively, Procter & Gamble created the Decision Cockpit, a digital platform that supports faster, real-time decision-making across all brands and business units. Users design their own portals, identifying relevant business intelligence that's available in real time, on demand.
In some businesses, 370 tracking reports have been reduced to 30. Overall, there's been a 50% to 70% reduction in reports and touches, with 16 fewer data requests on average from each person using the cockpit. P&G has seen a 30% to 50% cost savings in some markets, improved data sharing security, and a savings of more than 400 miles of paper in just one year.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.
Join InformationWeek’s Lorna Garey and Mike Healey, president of Yeoman Technology Group, an engineering and research firm focused on maximizing technology investments, to discuss the right way to go digital.