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InformationWeek 500: 20 Great Ideas To Steal

These InformationWeek 500 innovators are trying unique approaches to solve business problems. Could your company use a few extra bright ideas?
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Building supplies and farm equipment retailer McCoy's provides its best contractor customers with customized Web pages where they can advertise services they offer, their qualifications, licensing, warranties, and pricing, as well as photographs of their work.

McCoy's retail customers can go to the network, plug in a ZIP code and see a list of participating McCoy's contractors in the ZIP code specified. They can view the customized page of each contractor and contact them about a project. What makes McCoy's Contractor Network intriguing is that contractors must be invited to join; it's not a "pay to play" program. Also, customers seeking a contractor don't fill out a form and wait for responses. They contact contractors directly.

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