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Building supplies and farm equipment retailer McCoy's provides its best contractor customers with customized Web pages where they can advertise services they offer, their qualifications, licensing, warranties, and pricing, as well as photographs of their work.
McCoy's retail customers can go to the network, plug in a ZIP code and see a list of participating McCoy's contractors in the ZIP code specified. They can view the customized page of each contractor and contact them about a project. What makes McCoy's Contractor Network intriguing is that contractors must be invited to join; it's not a "pay to play" program. Also, customers seeking a contractor don't fill out a form and wait for responses. They contact contractors directly.
The Business of Going DigitalDigital business isn't about changing code; it's about changing what legacy sales, distribution, customer service, and product groups do in the new digital age. It's about bringing big data analytics, mobile, social, marketing automation, cloud computing, and the app economy together to launch new products and services. We're seeing new titles in this digital revolution, new responsibilities, new business models, and major shifts in technology spending.