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VF, maker of Wrangler, North Face, Lee, and other clothing brands, redesigned its Vans e-commerce site to make it easier for customers to create customized sneakers and then share the experience.
Vans had a customization app on its site, but it was difficult to use and had a dated interface and limited social capabilities. The site now offers live chat, a scratch pad where customers can save shoe ideas while trying out new designs, and support for multiple-angle viewing.
The site also lets Vans pre-configure shoes to give customers a starting point. The project resulted in a significant increase in Van's custom shoe sales and Web site traffic.
5 Top Federal Initiatives For 2015As InformationWeek Government readers were busy firming up their fiscal year 2015 budgets, we asked them to rate more than 30 IT initiatives in terms of importance and current leadership focus. No surprise, among more than 30 options, security is No. 1. After that, things get less predictable.