News
News
9/9/2010
06:44 PM
InformationWeek
InformationWeek
Slideshows
50%
50%

InformationWeek 500: 20 Great Ideas To Steal

These InformationWeek 500 innovators are trying unique approaches to solve business problems. Could your company use a few extra bright ideas?
Previous
9 of 20
Next


VF, maker of Wrangler, North Face, Lee, and other clothing brands, redesigned its Vans e-commerce site to make it easier for customers to create customized sneakers and then share the experience.

Vans had a customization app on its site, but it was difficult to use and had a dated interface and limited social capabilities. The site now offers live chat, a scratch pad where customers can save shoe ideas while trying out new designs, and support for multiple-angle viewing.

The site also lets Vans pre-configure shoes to give customers a starting point. The project resulted in a significant increase in Van's custom shoe sales and Web site traffic.

Previous
9 of 20
Next
Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.