Government // Mobile & Wireless
News
11/17/2010
12:03 PM
InformationWeek
InformationWeek
Slideshows
Connect Directly
RSS
E-Mail
50%
50%

InformationWeek News Images

Previous
95 of 100
Next


Act-On Software's online marketing platform is targeted for small and midsize businesses (SMBs) and small marketing groups within larger organizations. The Web-based software enables a wide range of digital communications tactics, including email, social media, landing pages, forms, lead management, webinars, and analytics reporting. Founder and CEO Raghu Raghavan says his firm is taking "more of an enterprise approach, in the sense that the solution needs to tie into other enterprises applications that these companies are using." Act-On's platform integrates Salesforce.com; Raghavan gave online meeting tools from WebEx and Citrix as other examples of integration that are needed.

Related:
Act-On Unveils Online Marketing Platform

Previous
95 of 100
Next
Comment  | 
Print  | 
More Insights
Register for InformationWeek Newsletters
White Papers
Current Issue
InformationWeek Tech Digest September 24, 2014
Start improving branch office support by tapping public and private cloud resources to boost performance, increase worker productivity, and cut costs.
Video
Slideshows
Twitter Feed
InformationWeek Radio
Sponsored Live Streaming Video
Everything You've Been Told About Mobility Is Wrong
Attend this video symposium with Sean Wisdom, Global Director of Mobility Solutions, and learn about how you can harness powerful new products to mobilize your business potential.