Act-On Software's online marketing platform is targeted for small and midsize businesses (SMBs) and small marketing groups within larger organizations. The Web-based software enables a wide range of digital communications tactics, including email, social media, landing pages, forms, lead management, webinars, and analytics reporting. Founder and CEO Raghu Raghavan says his firm is taking "more of an enterprise approach, in the sense that the solution needs to tie into other enterprises applications that these companies are using." Act-On's platform integrates Salesforce.com; Raghavan gave online meeting tools from WebEx and Citrix as other examples of integration that are needed.
Act-On Unveils Online Marketing Platform